How The Kindle Fire Will Impact Your Real Estate Deals
by blogger1
on Thursday, 29 December 2011
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Amazon’s new tablet was one of the hottest items being bought up in the holiday shopping rush. Beyond being a neat tool for reading books, it could also make a big impact on who wins at real estate investing in 2012.
With over 5 million Kindle Fires expected to be sold this year, advertising impressions growing faster on it than when the iPad was hot and mobile Internet use expected to surpass that of desktops in less than 24 months, real estate investing pros must be embracing mobile marketing.
Even those who weren’t lucky enough to find a Kindle Fire under their tree this Christmas may well have received an iPad 2 or one of the latest smartphones. We are now in an era where consumers want information in the moment. If you aren’t there when they are ready to search for houses, buy a home or reach out for help to sell their home your competitors will be.
So what should you be doing? Optimizing your website for the mobile web is an essential first step if you haven’t already. Otherwise even if prospects do find you they could find it too frustrating to do business with you.
Local search marketing is only going to become more important than ever in 2012. Think local business SEO, Google Places and Foursquare and work in your address to all of your web assets to make it easier to be found.
With the sizzling success of the Kindle Fire ebooks, especially those being sold through Amazon will become even more important for building credibility and attracting new buyers and sellers to fuel your real estate investing business. There are going to be millions of users looking for content to browse on their tablets, why shouldn’t they be reading what you want them to? You can even commission others to write these for you so you can remain focused on flipping houses and you may just find this can be a great secondary revenue source.
Finally, recognize that smartphones with larger screens and tablets like the Fire make social media much more important. People will be spending more time on platforms like Facebook. This is not just a chance to reach out to individuals but to reach the entire social networks of the many buyers and sellers you help too.
With over 5 million Kindle Fires expected to be sold this year, advertising impressions growing faster on it than when the iPad was hot and mobile Internet use expected to surpass that of desktops in less than 24 months, real estate investing pros must be embracing mobile marketing.
Even those who weren’t lucky enough to find a Kindle Fire under their tree this Christmas may well have received an iPad 2 or one of the latest smartphones. We are now in an era where consumers want information in the moment. If you aren’t there when they are ready to search for houses, buy a home or reach out for help to sell their home your competitors will be.
So what should you be doing? Optimizing your website for the mobile web is an essential first step if you haven’t already. Otherwise even if prospects do find you they could find it too frustrating to do business with you.
Local search marketing is only going to become more important than ever in 2012. Think local business SEO, Google Places and Foursquare and work in your address to all of your web assets to make it easier to be found.
With the sizzling success of the Kindle Fire ebooks, especially those being sold through Amazon will become even more important for building credibility and attracting new buyers and sellers to fuel your real estate investing business. There are going to be millions of users looking for content to browse on their tablets, why shouldn’t they be reading what you want them to? You can even commission others to write these for you so you can remain focused on flipping houses and you may just find this can be a great secondary revenue source.
Finally, recognize that smartphones with larger screens and tablets like the Fire make social media much more important. People will be spending more time on platforms like Facebook. This is not just a chance to reach out to individuals but to reach the entire social networks of the many buyers and sellers you help too.
