Is it Time to Delete Your Real Estate Buyers List?
If your wholesale real estate deals aren’t moving, is it time to scrap that buyers list and start over?
The buyers list continues to be a vital tool for real estate wholesalers that want to flip houses fast, stay on the right side of the law, and use transactional funding to minimize risk, and maximize returns. But what if your list isn’t working? What if you aren’t seeing the results when you blast out new deals, or even get complaints?
What’s the Problem?
If you list isn’t responding it’s worth asking why. Is emails are getting opened but no action is happening, it could be they aren’t loving the deals. This can be really frustrating for wholesalers. You might be blasting out marketing emails with low $7k or $10k wholesale house deals, but getting no answers. When was the last time you asked your list what they want to see more of? Less of? You might separate your list by criteria so that you aren’t spamming and creating immunity to your emails, and can increase conversions.
Dialing Back
Sometimes investors just have the wrong people on the list, or don’t have enough trust.
If you have a list of buyers that know you, like you, and trust you, and are honestly interested in investing – you’ll do fine. But how do you get there?
One of the biggest challenges for marketing in all types of fields is that rushing to build lists fast can also lead to junk lists with lower conversion rates. Remember the goal. That’s probably selling more properties, fast, and profitably. A disconnected, poorly targeted list can often cause business owners to start making more mistakes to please a list and boost metrics for a list that isn’t going to convert anyway.
In some cases it might be smart to ask if people want off. In others may be the key is dialing back, and ensuring you have laid the foundation for attention, credibility, and high conversion rates. Some great questions to ask here are have you made yourself accessible to them, given value first, and showed interest in your list member’s interests? If you do this first, by the time you send that email with a wholesale deal they’ll eagerly make time to open it, and if at all possible act on it. Even if they can’t buy it right now, maybe they’ll want to help you so much that they’ll pass the opportunity on and recommend it to their friends and colleagues.
Conquer Objections Upfront
People are so busy today that they don’t have time to call or even email you to ask questions or voice concerns. You may be sending out well priced deals with accurate repair and value information, but are you providing them with lender details for funding that deal, highlighting how great the area is, and why it is worth buying? In same message?
Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.
