How will these changes impact online real estate marketing for you?

With internet marketing drawing most of the focus for real estate businesses today even small changes can have a dramatic impact on results and ROI. If real estate investors and companies aren’t wired into this constant evolution they can find their advertising budgets and income gets blindsided. So what is changing now?

Google Infinite Scroll for Search Results

For years real estate companies have spent millions vying for top spots in Google search results. If you haven’t been on page one, or at the top of page one in Google searches you may as well not have existed. But what if there were no longer pages in Google searches?

In September 2015 Search Engine Roundtable revealed that Google was testing ‘infinite scroll search results’. That means there is effectively just one page. If you’ve been using Twitter or Facebook you are probably already familiar with this functionality. However, it is unclear what it may mean long term. Everyone is effectively on page one of Google now, but those top 10 or 30 spots could prove more valuable. What about Google Adwords? Will there now be far fewer (much more expensive) ad opportunities due to only 1 page? Or will there be endless ads? You can test out Infinite Scroll for Google now with this Chrome tool. How do you rank?

The Wikipedia Witch-Hunt

For years dozens of real estate companies and independent professionals have been hacking their way to the top of the search engine results by using Wikipedia. Wikipedia’s authority makes links from the online dictionary incredibly powerful fuel for those that want to show up at the top of Google, and to be seen as trusted by Google. Now Wikipedia is crushing years of investment by erasing data that people may have paid marketers to put on the site. This could dramatically alter the rank of many real estate websites and personalities. This both creates a big opportunity to move up, but is also a big wakeup call to keep investing in your own website and real estate blog instead of banking on third party sites like Wikipedia, Facebook, and BiggerPockets.

Keywords

Keywords are the DNA of SEO and online real estate marketing. However, the one big blunder that 99% of real estate marketers make is that they do some rough keyword research at launch and then focus on those keywords forever. The problem is that the keywords that users actually use changes on a daily basis. You’ve got to at least be reviewing trending keywords and the most valuable opportunities on a monthly basis, if not daily and weekly. Google Trends is one of the simplest and fastest to use tools to stay on top of this.

Summary

Winning at online real estate marketing requires constant awareness to changes like those above. This can be more than a full time job. One that most real estate pros don’t have time to do effectively, and that most discount marketers get horribly wrong every day. Use the above info to stay ahead of the curve, but don’t be shy about recruiting some freelance help to realign and recalibrate your internet marketing campaigns on a regular basis.

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

 

Valentine’s Day will be on us before you know it. So how can real estate wholesalers get ahead of the game, and make this one the most profitable moments of 2015?

Will You Feel the Love?

Valentine’s Day can be a huge sales event for savvy real estate marketers. After all, there are few gifts that can rival real estate. And it’s cheaper than ever to give. This is the perfect occasion to wow significant others with romantic beach cottages, mountain getaways, and sleek and sexy condos. Then there are a huge variety of individuals that can be given investment properties for providing ongoing passive income and wealth.

Armed with the best transactional funding wholesalers can seize on the moment and flip properties fast for a huge boost that will carry them through 2015 and beyond. It’s just a matter of teeing up some great Valentine’s Day marketing…

Valentine’s Day Real Estate Marketing Your Prospects will Love

Valentine’s Day gifts and cards are one of the first outreach methods that come to mind, and they should be given. You never know when yours will be the only one received, and that will buy your real estate business a lot of love. Or who knows which recipient forget to get their other flowers or chocolates and could really use saving.

Online real estate marketing is perhaps the most affordable and fastest choice to launch for many wholesalers. However, forget the cheesy email cards, and think of some sweet slogans and taglines for internet ads, and social campaigns, as well as unleashing highly targeted, themed Valentine’s Day and real estate related content via blogs.

This is also one of the best days of the year for the true workaholic wholesaler. Combine your personal Valentine’s Day with a little networking and business relationship building. Great options might be taking over the Ritz for afternoon tea, evening cocktail parties at one of the properties you are looking to flip, or a yacht charter for singles which just happens to sail by some of your inventory.

How will you get and share the love this Valentine’s Day?

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long