What does an effective email auto-responder series look like for real estate wholesalers?

Having a real estate wholesaling website and strong opt-in magnet is great. However, all savvy marketers know that it can take several touches to convert new prospects, and especially in the world of flipping houses it can take recurring outreach to connect the right deals with your buyers list. So what do successful email campaigns and auto-responders look like for property wholesalers?

Right Expectations

Success in email auto-responders, and avoiding complaints and wasted time requires building a list with synergy, and setting the right expectations. Your opt-in needs to be relevant to what you’ll be emailing them about on a regular basis. Be transparent. Let them know if they should expect instant updates when you post a new real estate blog, weekly updates on new wholesale property deals, or something else.

Style and Design

There is no single right answer about what your emails should look like. The best look is really about who your list is made up of, and your branding. If you are simply messaging personal contacts and have a basic real estate website then a personal looking, plain text email message can be the perfect fit. In contrast; if you have a high profile luxury brand, in a high end market with a very design conscious database it may be wise to include visuals. New templates from AWeber and other email services can help wholesalers craft emails which mimic their website pages for a seamless user experience.

Content (What to Email)

What should you be emailing to your list? What you promised. It can be quarterly newsletters, daily real estate wholesaling blog posts, an email training series, or notifications whenever new wholesale deals come on board. There can be occasions to deviate such as holiday wishes and notable product or service changes, but don’t stray too far from what they are anticipating, or they’ll turn off, doom you to the spam folder, and cause issues with your email provider, regardless of how much value you think you are adding.

Length

Email auto-responders should never really end. Messaging should be ongoing once a name is added to the list. To get started new real estate wholesalers may want to launch with a set of 4 to 7 emails and then invest in more as their list takes off.

Length of individual emails can vary. Some of the most effective are just a line or two. At the same time, some very successful bloggers and email marketing experts claim that extremely long emails (running into multiple pages) have performed the best. Think about who is receiving them, why they want them, and what action you want. If it is clicks to site then make that as easy as possible.

Calls to Action

Don’t forget your calls to action. Use multiple links, social icons and URLs and your phone number if you want to generate live calls.

Want More?

Want more tips like this in your inbox? How about hot news on new investor funding for wholesalers form Best Transaction Funding? Use the link at the top of the blog post to subscribe to weekly blog updates for wholesalers and get notified first when we roll out new funding programs…

America is warming up to a new foreclosure boom. So where is the unlimited funding for wholesaling higher volumes of distressed property deals? How can new cash buyers be found for your list, on autopilot?

Out of the Shadows… New Wave of Zombie Foreclosures On the Loose

Real estate entrepreneur Brecht Palombo recently packed his family up in a metal RV and hit the road, heading from New England, to the West Coast, in hopes of making it to British Columbia.

He’s not a survivalist escaping the walking dead, but a member of a new tribe of location independent real estate CEOs. Armed with a 20GB mobile data service, Bank Prospector software for tapping into non-performing mortgage loan statistics, and having put his real estate business on autopilot Brecht is on a yearlong exploration of US real estate markets.

So far he has uncovered libraries with blazing fast Wi-Fi hotspots, obsolete commercial real estate obstacles, mountain biking trails built by the Army Corp of Engineers, and is surveying large swathes of the $250B in defaulting mortgage notes and REOs held by US banks.

While the media is just beginning to catch a glimpse of the tip of the iceberg of this new wave of foreclosures, there is far more distressed property inventory behind the scenes for aggressive real estate wholesalers to bank on, if they are willing to reach out and make the effort.

Several New York towns have turned to tearing down thousands of zombie foreclosures to makeover neighborhoods. The Palm Beach post just reported new foreclosures rising by 74% in August 2014, even though FL is pegged as one of the strongest investment markets in the country.

In order to land more wholesale deals Brecht advises “The best way to succeed in this game is to get yourself informed about the challenges and opportunities with the lender by reviewing their reports. Next you call in at as high a level as you can muster and you have a real conversation about what you see. After that you let them know how you can help and you do it persistently. I go in depth in the academy (DistressedPro.com) with what a good prospecting plan looks like, what's important to banks, how to identify the right ones etc. When you're informed you'll spend less time prospecting and more time working with real decision makers doing deals. Blind prospecting and uninformed cold calling is about the worst business plan there is in today's environment.”

Creating Your Own Mobile ATM: Access Unlimited Cash and Cash Buyers

There is no shortage of cash or cash buyers in the current US real estate market. CoreLogic recently reported South Florida transactions were now almost 60% all cash. More individual and institutional investors are experiencing increased liquidity as they turn to fixing and flipping houses versus buy and hold, to benefit from recent rises in equity and avoid property management drain. New reports have also shown that nonprofits are hungry for deals after having been blocked from buying at foreclosure auctions by big for profit equity funds.

BestTransactionFunding.com provides unlimited funding for wholesalers need Proof of Funds letters and acquisition cash for back to back wet closings. Wholesalers may also benefit from hooking up their buyers that need financing with new lenders like B2RFinance or RentalHomeFianncing.com which provide long term end financing and credit facilities for buying and holding rentals.

While there may be no lack of cash or wholesale deals to be done those investors that want to still be able to enjoy the freedom and rewards will find using the web and tech tools essential. Mr. Palombo recommends ensuring you are using a professional email address, and harnessing the power of email marketing, while The Agent Institute just launched a new PPC coaching program and series of free videos on using Google Adwords for marketing for buyers on autopilot.

In summary; there are no more excuses for not enjoying more mobility, freedom, finding distressed property deals, cash buyers to flip them to, or the money you need to hit your goals…