How do real estate professionals and investors need to prepare to stay ahead of rising interest rates? Why is wholesaling the answer? And what needs to be done to ensure the ability to survive and thrive in the new landscape ahead?

While creating a sense of false confidence, and lulling many real estate wholesalers and others into inaction, rising interest rates will come. It is inevitable. In fact, Brett T. Immel and Preston M. Despenas of Chicago based Growth Equity Group recently told Realty 411 Magazine that rising interest rates are the most significant threat to all investors and businesses today.

Rising rates mean rising costs on everything we buy and use. Perhaps most significantly this will mean rising costs on mortgage leverage, rehabbing, and real estate.

The Need to Ramp Up Your Real Estate Wholesaling

With the costs of fixing and flipping properties rising, and holding costs escalating for buy and hold investing most investors will find that they are well served by upping the percentage of their business and income/ wealth building that comes from wholesaling.

Wholesaling will be the least hard hit by rising interest rates, and providing wholesalers are operating efficiently they should be able to preserve their profit margins, if not see them rocket thanks to rapid home price increases.

However, in order to scale wholesaling as a percentage of income and wealth building or business volume individuals and organizations need to establish and concrete their position in the market now. Not when everyone else is trying to get in later.

Let people know what you are doing, recruit lead generators, and lock up strategic partners in exclusive arrangements. Use your website, social media, email, and local meet ups to accomplish this.

Essential Efficiency

Still, as lean as wholesaling can be when it comes to hours required and operational costs, especially with all the perks transactional funding offers, wholesalers do need to strive to achieve maximum efficiency. Those with the best profit margins will always be best positioned to come out on top and stay there.

This also means being able to continue to offer the most attractive deals to end buyers, and ensures they are viable deals for rehabbers and buy and hold investors. Think automation, using transactional funding to act with the power of a cash buyer and close fast, hiring better quality talent, creating systems, and perhaps even putting the icing on the cake by securing financing sources for your end buyers so that they can make offers with confidence.

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long

US renters spent $21 billion more on rent in the last 12 months than the year before. These giant leaps mean being tuned in to rental statistics is critical for real estate wholesalers who not only want to survive 2015, but enjoy their best year ever.

Why You Have to Know Your Rents

Many real estate wholesalers pay little attention to rents. Yet, rents are one of the most important figures for their end buyers. If the rents aren’t there, the value and spreads won’t be there, and that can quickly cramp wholesaler’s profit margins. It could even leave some stuck with dead weight properties they can’t get rid of. If they haven’t been using transactional funding for quick flips, they could find they are in a big crunch quick.

Billion Dollar Rent Bumps and the $79 an hour Minimum Wage

America added just shy of 800k new renters last year. Together with rising rents, the cumulative amount of rent paid in the US in 2014 officially rose to $441B.

Home prices rose for the third consecutive year; pushing US home values to almost $30 trillion.

However, Zillow reports that renting is now just half as affordable as buying and owning a home in the US. For many wholesalers that could signal a pivot in who some of their best buyers will become over the next few years. Zillow’s Chief Economist adds that rents have grown at double the pace of incomes for the last 14 years. This is where some of the newest rental statistics will raise some eyebrows.

A new infographic shows that the minimum hourly wage needed to afford the median rent in America is exploding. In San Francisco this has reached an epic $79 an hour. In Boston you’ll need to make $50 an hour to rent somewhere to live. Even in the dirt cheap land of desert, Dallas renters need to bring in $25 an hour to keep a roof over their heads.

Getting Ahead of the Curve for Savvy Wholesalers

Deals are still plentiful for property wholesalers in 2015 who know how to tap REOs, and diversify into new sources of distressed property and motivated sellers.

If the wheel keeps turning as it has been rising values should mean no problem in flipping fast, and wholesaling for big profits.

However, while rents have risen rapidly as predicted, they could put a strain on growth. Many might be kicking caution to curb in 2015 and stepping out with confidence and moving up in rent, but wages aren’t keeping up yet, and job security is gone for most but the entrepreneurs.

Zillow shows just how much people need to make to live, and while the nation baulked at $10 and $15 an hour minimum wage, that doesn’t come close to a fraction of what they need in today’s top destinations. While America’s leading cities may still see substantial growth common sense says those looking for sustainable wholesaling will look for areas with more room for rent growth. This may include newly hot areas, and neighborhoods bordering centers that are hot now, and which have strong entrepreneurial spirits. Examples of this might include Worcester, MA, Shenandoah in Miami, Jacksonville, FL, and Rochester, MI. These offer housing that is attractive enough for rental property investors, room to grow in value and rental rates, and good fundamentals.

Authored by Best Transaction Funding

 

BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

Few real estate investors love taxes, especially wholesalers pulling in large lump sums of cash. So how is it that savvy real estate wholesalers can effectively turn this factor which creates so much fear among others into one of their top performing areas of profit?

The Awesome Tax Benefits of Real Estate

Operating a real estate investment business offers plenty of tax breaks, as does direct investment in real estate. With the help of a good accountant, and smart tax planning wholesalers could well find they are paying a fraction of the income taxes of those making 10% of what they are each year.

Tax Free, Compounded Returns

Self-directed IRAs offer real estate investors tax deferred, and tax free returns. That mean the additional boost and high cash on cash returns of that extra net investment capital year after year. There are few real estate wholesalers that are going to be in anything less than a 25% income tax bracket. Many will be pushing 50%. A self-directed IRA can then deliver the equivalent of a 25% plus bump to net profits and gains.

Accept Real Estate Donations

Some real estate companies have found a way to leverage in-kind donations of property. For those still undervalued, or with properties they can’t afford to move, they could donate them and enjoy sizable tax breaks, while the receiving entity enjoys acquiring real estate at deeply discounted prices.

Catch the Windfall of Tax Rebate Cash

No matter how much money tax filers receive in their rebate checks this year you can bet they’d like more next year. Billions of dollars are going to be floating around in the next few months. That can be blown on frivolous retail items and entertainment, or invested in real estate. Those getting rebates can use that money to buy homes, set up self-directed IRAs, and invest in income properties. That is all business for real estate wholesalers that put themselves in the right position.

Catch the Windfall of Referrals

Consider working with tax preparers and accountants to gain more referrals. From December through April they are looking for strategic referral partners, and are spending a lot on advertising. Help them add value to clients and refer them business, they’ll send you deals and investors with cash.

Authored by Best Transaction Funding

BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

Is beauty in design and long word counts for real estate blog posts really essential for successful property wholesaling blogs?

Despite the hype, the hard data might show that real estate wholesalers should be focusing on a completely different set of criteria…

Now that real estate investors and wholesalers have access to virtually unlimited working capital via BestTransactionFunding.com and hard money loans, all they really need to crank up the volume is the end customers.

Real estate blogging for end buyers, and even renters, motivated sellers, and investors is one of the best ways to reach them and build a high volume business. Unfortunately there are many myths holding investors back from seeing the results they desire in this area. Two of the biggest right now are real estate blog design, and word counts for higher traffic levels and Google rankings.

Designer Blogs vs. Craigslist

How beautiful do real estate wholesaling blogs and websites need to be, in order to be successful?

Craigslist has proven that you don’t have to be beautiful to be successful. However, few investors and real estate websites have found the same level of traffic and traction without investing in some beautification. In fact, many completely fail because their online appearance lets them down.

For real estate website and blog owners that haven’t been seen the results they hoped for yet, check out SkyFive Properties Blog. SkyFive founder Kaya Wittenburg has applied years of working with top international fashion designers like Versace and Armani to real estate. The result; selling over four billion dollars in property.

Those that recognize their online assets could use a bit of a facelift might find this is the optimal moment to move over to stunning responsive HTML5 website and blog design for WordPress. Give your content the chance of being read, by not turning off visitors as soon as they land on your page.

Dueling the Search Engines for Rank, with Word Count

A post on Inman News recently argued that real estate professionals need to be writing 1k+ word posts to get noticed by Google. While slowly showing up in more Google search results 2k+ word ‘in-depth’ posts they haven’t necessarily been delivering better results for real estate bloggers. Often the results are only served up from high level news publications, and are very aged, not new posts.

Bloggers should carefully measure ‘time-on-page’ before making all of their posts this long. They may find no one takes the time to read them. On September 25^th, Google announced another Panda algorithm update, following on from the August 2014 ‘Pigeon Update’, meaning quality is more important than ever. However, bigger certainly isn’t always better for generating online traffic and real leads.

Our results in testing shorter posts is definitely testimony to that. Our piece on the Google pigeon update scored more visitors and Facebook likes than most real estate related bloggers’ long form content.

While industry brands like CT Homes LLC seem to have gone with all long form posts recently, and are apparently doing well with it, best-selling author Seth Godin rarely publishes blog posts over 100 words. Then just look at Pinterest and Twitter which have achieved content marketing fame with 140 characters or simply images.

What Really Matters for Creating a Real Estate Wholesaling Blog that Works…

What really appears to matter most for building real estate blogs that deliver real results is:

• Valuable content
• Interesting content
• Digestible content
• Consistency in publishing regular blogs

Do this and it will grow, and readers will share, come back, and do business with you when they need help.

America is warming up to a new foreclosure boom. So where is the unlimited funding for wholesaling higher volumes of distressed property deals? How can new cash buyers be found for your list, on autopilot?

Out of the Shadows… New Wave of Zombie Foreclosures On the Loose

Real estate entrepreneur Brecht Palombo recently packed his family up in a metal RV and hit the road, heading from New England, to the West Coast, in hopes of making it to British Columbia.

He’s not a survivalist escaping the walking dead, but a member of a new tribe of location independent real estate CEOs. Armed with a 20GB mobile data service, Bank Prospector software for tapping into non-performing mortgage loan statistics, and having put his real estate business on autopilot Brecht is on a yearlong exploration of US real estate markets.

So far he has uncovered libraries with blazing fast Wi-Fi hotspots, obsolete commercial real estate obstacles, mountain biking trails built by the Army Corp of Engineers, and is surveying large swathes of the $250B in defaulting mortgage notes and REOs held by US banks.

While the media is just beginning to catch a glimpse of the tip of the iceberg of this new wave of foreclosures, there is far more distressed property inventory behind the scenes for aggressive real estate wholesalers to bank on, if they are willing to reach out and make the effort.

Several New York towns have turned to tearing down thousands of zombie foreclosures to makeover neighborhoods. The Palm Beach post just reported new foreclosures rising by 74% in August 2014, even though FL is pegged as one of the strongest investment markets in the country.

In order to land more wholesale deals Brecht advises “The best way to succeed in this game is to get yourself informed about the challenges and opportunities with the lender by reviewing their reports. Next you call in at as high a level as you can muster and you have a real conversation about what you see. After that you let them know how you can help and you do it persistently. I go in depth in the academy (DistressedPro.com) with what a good prospecting plan looks like, what's important to banks, how to identify the right ones etc. When you're informed you'll spend less time prospecting and more time working with real decision makers doing deals. Blind prospecting and uninformed cold calling is about the worst business plan there is in today's environment.”

Creating Your Own Mobile ATM: Access Unlimited Cash and Cash Buyers

There is no shortage of cash or cash buyers in the current US real estate market. CoreLogic recently reported South Florida transactions were now almost 60% all cash. More individual and institutional investors are experiencing increased liquidity as they turn to fixing and flipping houses versus buy and hold, to benefit from recent rises in equity and avoid property management drain. New reports have also shown that nonprofits are hungry for deals after having been blocked from buying at foreclosure auctions by big for profit equity funds.

BestTransactionFunding.com provides unlimited funding for wholesalers need Proof of Funds letters and acquisition cash for back to back wet closings. Wholesalers may also benefit from hooking up their buyers that need financing with new lenders like B2RFinance or RentalHomeFianncing.com which provide long term end financing and credit facilities for buying and holding rentals.

While there may be no lack of cash or wholesale deals to be done those investors that want to still be able to enjoy the freedom and rewards will find using the web and tech tools essential. Mr. Palombo recommends ensuring you are using a professional email address, and harnessing the power of email marketing, while The Agent Institute just launched a new PPC coaching program and series of free videos on using Google Adwords for marketing for buyers on autopilot.

In summary; there are no more excuses for not enjoying more mobility, freedom, finding distressed property deals, cash buyers to flip them to, or the money you need to hit your goals…

Winning big in wholesaling houses is increasingly becoming about having the buyers. So where are they, and how can real estate investors harvest vast amounts of end buyers for their deals?

At the peak of the last housing boom some wholesalers were pocketing $1M a month flipping houses. Homes could literally be picked up on the open market and turned for $50,000 to $100,000 spreads without lifting a hammer to any DIY work. Those that made the most were those that had the buyers lined up.

While end buyers may be a little savvier, informed and demanding today, and asset prices are rising again, there will be no shortage of deal volume for those with significant pools of ready and qualified buyers.

Some housing markets have continued to see foreclosures increase for the two years through mid-2014. Even strongholds like Southern California which had reported default activity slowing, was revealed to have seen a new uptick in foreclosures in the summer, according to RealtyTrac. There are still plenty of deals from HUD, auctions, in bulk from other investors, and even the MLS, many just coming online after sitting vacant for years. However, even as these prized distressed property types fade, robust appreciation and demand will keep wholesalers flush with inventory and potential deals.

News this week from one of the new conduit lenders providing blanket mortgages for single family rentals, that it is slashing underwriting requirements on multifamily loans is likely a trend which will continue to spill over to the residential home loan market. Giving the green light to borrowers with charge offs, bankruptcies, foreclosures, and credit scores as low as 600, we are definitely approaching subprime underwriting territory again. This will open the flood gates for both first time and returning home buyers.

With easy access to unlimited flash funding for wholesaling from BestTransactionFunding.com the only obstacle between investors and their goals is having buyers in place.

So where are the buyers? How can wholesalers continue to compete as brokerages consolidate and strengthen branding, and Zillow begins rolling out its strategy in the wake of the Trulia buyout?

LIVE EVENTS

While many investors have retreated to their own caves, in front of giant monitors, and settled for webinars in recent years, live events continue to provide fertile ground for deal making. Attendees get pumped up by other speakers and are in the optimal zone to take action, while many are already flying in with blank checks to write for attractive acquisitions.

GROOMING RENTERS

Big thinking, forward thinking property investors shouldn’t ignore renters. The competition you envy for the business they are doing today, is often a result of years of planting seeds and fertilizing. Take note. Get ahead, and start grooming entire complexes of renters to become home buyers over the next 24 months. Reaching out through simple mediums such as door hangers and home buyer education seminars can do wonders.

TAP THE REAL ESTATE GURUS

Many real estate investing ‘gurus’ have gone to all the trouble of developing education programs, creating seminar materials, writing books, and going on the speaking circuit just to build massive deal funnels. Of course, very few of their students will be top producers. So stepping in with a silver platter of good wholesale deals could be just what they ordered. Plus, they may have incredible resources for buying future deals.

SHAKE UP YOUR ONLINE MARKETING

To win in online real estate marketing today, you’ve got to be willing to be different, and flexible. Facebook has officially snubbed real estate marketers, and Google will constantly change its search algorithms and rankings. Forget all the rules (well most of them), and ‘must-haves’ and just focus on solving problems, being interesting, and being unique. You can always bulk up your inflow of buyer leads on-demand, at any time with Google Adwords.

GET HYPER-LOCAL

The irony of the internet, and the billions being spent on online real estate marketing development, is that it is essentially all trying to take us full circle back to being local and personally connected. Online marketing is great, often can produce the best ROI, and can be essential when working long distance. But, if investors got out a little more, left their devices at home and had more conversations, engaged in more community activities, and even just had more people over for dinner or to weekend BBQs and pool parties, they might find they are able to develop masses of new relationships with local buyers, and create bonds so strong no internet company is going to break, regardless of how big it is.

A new Bloomberg report reveals Wall Street, and big funds dumping rentals as fast as they scooped up distressed foreclosures. Is this the next big opportunity for real estate wholesalers?

Private equity firms and hedge funds that scooped up some 200k foreclosure homes in the last few years say the next phase “will be bigger than the original buy phase.”

Heads of investment firms that bought as much as $40M in distressed homes have announced they are trying to shed their acquisitions, after pumping up prices, saying “we didn’t want to be the last one standing when the music stopped.” Others like Colony say they have aggressive plans to devour many of the mid-sized landlords that were originally funded by Wall Street.

Many firms holding hundreds and thousands of rental homes are out of liquidity, and are having their credit reeled in by those that want to snap them up at a discount, and consolidate the market. Others are just now realizing how much work rentals really are. Ultimately, unless stopped the US housing market could become one of the largest monopolies in history.

For current real estate wholesalers this also means thousands of homes coming back on the market both in bulk, and piece by piece. This will alleviate inventory constraints for those in hot areas, and add fuel to rising home prices. Wholesalers could find huge profits in both buying from, and selling to large funds.

The largest funds like Blackstone have also publicly announced a pullback in acquiring rental homes, signaling more room for wholesalers to seize on new foreclosures and distressed homes.

It is also interesting to note that after fueling home price rises by as much as 60% in some areas some funds are turning their focus to shedding their holdings in the retail market to regular homebuyers that will pay more than investors. This could also be a strategy some wholesalers want to adopt – allowing home buyers to go direct and get access to wholesale prices through them. With their expertise and unlimited, fast dough from BestTransactionFunding.com wholesalers can serve up discounted properties on demand to an even larger pool of buyers.

The bottom line here is that while the forecast is for another decade of rising US house prices, this is proof that savvy investors of all sizes are best focused on wholesaling, versus holding the hot potato.

Mother’s Day 2014 is coming up fast. So what do real estate investors need to know in order to fully capitalize on this very important day?

Mother’s Day may not seem to be a big deal for many real estate wholesaler. It doesn’t always bring the fanfare and extended celebrations of December or even Easter. For some it may pass with a whimper. For other investors Mother’s Day can be a catalyst for bounding forward to breakthrough annual goals and more. It’s all in the planning.

Done right, Mother’s Day 2014 gives real estate pros a launch pad as we move into peak home buying season for the year. Whomever gets ahead now will have a clear advantage over those that underestimate it.

This year Mother’s Day arrives on Sunday, May 11th, but it’s never too early to start planning.

First and foremost black out some time for any mothers in your life. Your mother, grandmother, sisters that are mothers, the mothers of your children, your daughters that are mothers, mothers in law, etc. It’s not always easy being a mom, and it might come with about as much praise as being a vulture picking foreclosures on the cheap sometimes. Time is one thing you’ll never be able to buy more of. So share some.

When it comes to Mother’s Day gifts it is really hard to beat real estate. Want to be son or daughter of the year? Gift real estate as a present. Give lots for long term wealth building, income investment properties, condos in Florida and penthouses in the city for shopping getaways.

Real estate is easily one of the top Mother’s Day gift ideas out there. Make sure the public knows it. Make sure it is on their radar early and they know they can pick some up from you with a big bow on it.

It may seem like there are more and more holidays each year, but the bottom line is that special occasions like Easter and Mother’s Day can mean either a massive drop off in leads or a huge windfall. It’s all about themed messaging and content. Get on that early enough and this could be the best year in the real estate business yet.

Don’t be afraid you’ll attract too much business. With BestTransactionFunding.com there is plenty of dough for a day to use as flash funding for quick and highly profitable flips.

New 2014 real estate trends reports and forecasts pinpoint where the most active markets will be this year, what buyers really want, and who has the money to buy them…

This data is critical for real estate wholesalers who are serious about scaling their businesses in 2014 and beyond. Those wholesaling and flipping houses may work fast enough to be able to make a profit in any market cycle and anywhere. However, to go big, requires being a little more strategic.

So what 2014 real estate trends should wholesalers have an eye on?

1. Going Green

Going green is increasingly not just wanted, but clearly more profitable. In the U.S. street trees alone are reportedly adding $52M to property values. Now Fannie and Freddie are launching new green rated securities, while bigger investment firms push ‘green’ bonds.

2. Urban, Urban, Urban

It winning in real estate investment is all about “location”, in 2014 it’s all about urban locations, infill and redevelopment. Some may mistakenly allow themselves to be led into the idea the ‘burbs’ are dead for good, but there is no question downtown is the focus of the moment.

3. Mixed Use

For many reasons mixed use properties are being pushed hard from all angles. This should not be underestimated. Some may find this class more challenging, but those investors which embrace it first and find their angle stand to win big.

4. Capital Flow

If property investors thought there was a lot of money floating around over the last few years, it’s only going to get greener in 2014 and beyond. Aside from private equity jumping into the mortgage business, BestTransactionFunding.com offers virtually unlimited access to capital for fast flips and legitimate double closings. At the same time top trends reports and surveys from the urban Land Institute and PwC which surveyed over 1,000 of the most influential industry leaders, suggests capital flows are increasing with much of it flowing out of Asia. With London topped out and Hong Kong bursting you can bet the U.S. is a top pick for those seeking both yield and safety.

5. Demographic Shifts

It’s not just Generation Y driving trends into urban areas to keep in mind this year. Senior analysts also comment on aging Boomers also relocating to find warmer weather and better and more convenient health care solutions.

2014 is an incredible year to be wholesaling properties. There may be other ways to earn a buck, but when you dig in, there is nothing quite like wholesaling…

Sure you could get a day job, maybe a night job to make ends meet too. You could try your hand at being a DIY landlord or even being a Realtor. Yet, few of these options can deliver the benefits of flipping houses as a property wholesaler. Here’s why…

1. Easy Money

Some real estate investing gurus may make flipping houses sound a little too easy sometimes. However, wholesaling is really as simple as it gets, not only in terms of real estate, but work in general. If you’ve ever taken a gig in a fast food restaurant there are far more rules and precision required to flip burgers. Why wear your fingers to the bone 18 hours a day when you don’t have to?

2. Big Paydays

One of the greatest benefits of wholesaling, even above all other forms of real estate investing is the big lump sum paydays it can provide. For most individuals, even if they have a terrible month financially just one wholesale deal can turn everything around.

3. Scheduling Flexibility

Sadly even most of the best paying jobs and most sought after job titles today come with extreme hours, and working holidays and weekends. Time is the most precious thing we have. Wholesaling allows investors to take important days off, make it to those baseball games without fail and without bankruptcy, and makes for a far more enjoyable way to live.

4. The Opportunity to Help Others

Wholesaling houses is also a great opportunity to provide tangible help to others. Scooping up deals on distressed houses isn’t just about finding opportunistic profits and pay days. It provides a much needed service to motivated sellers and done right can be a very welcome and valuable service.

5. Helping the Economy

Each home flipped also helps to improve the blight in local neighborhoods, helps to create jobs and revenues and boosts the overall economy which helps everyone.

6. Low Risk

While the U.S. and global real estate market may be rebounding well few have the stomach for risk today, even wealth investors. Wholesaling, especially when using leverage from BestTransactionFunding.com is about as low risk as could ever be hoped for, with incredible upside profit potential. Why even consider anything else?

Mobile isn’t just a great medium for wholesaling marketing for real estate investors today, it offers a way to level the playing field, increase conversions and even get the jump on the competition. However, mobile marketing isn’t evolving quite as many anticipated. So what tactics can wholesalers leverage to get the edge?

Whether you are a solo investor just starting out or the CEO of a real estate investing franchise network mobile simply can’t be ignored. Virtually everyone has a mobile phone today and they are increasingly using them to do more research, shopping and find help. This also means that when they are using their mobile devices they are often in the right place, at the right time and right mindset for not just receiving messaging but eagerly taking action on it too. That means higher response rates, conversions and marketing ROI.

Four Ways to Engage Mobile & Win:

1. Your Mobile Optimized Site

Gone are the days of running multiple sites for desktops and mobile. Most independent business owners ought to be aware of the need for mobile responsive designed sites which automatically resize themselves to fit user’s screens. This should be old news. Tomorrow’s leaders, big leader generators and closers are now utilizing responsive sites which automatically personalize user experience on times they’ve visited, where they came from, and status in the pipeline.

2. Social

Social is the easy short cut to tapping into mobile prospecting for most real estate investors. It can be as cheap as free. However, it can also certainly pay to embrace paid Facebook and Twitter ads. Odds are a good portion of your traffic is coming from these channels already. You just need to turn up the volume.

3. Mobile Search

For those hungry for inbound leads and who have already been working on building their content efforts can be dramatically increased when complimented by paid search advertising. Many investors, including some of those with the bigger pockets that are spending six figures on Google Adwords aren’t bidding on mobile yet. Use this to leave the playing field for your budget. Think mobile text ads, video ads and even better – click-2-call for generating hot live inbound phone leads from highly motivated sellers and cash buyers.

4. Crossing Over
Many real estate wholesalers still have a hard time ditching traditional media for digital. Yet, while that is almost understandable it is certainly suicidal for most. Fortunately there are ways to leverage the best of bother worlds. QR codes have been great for this but may not be around much longer. Google Glass was hoped to be the next big thing but in terms of actually being effective on a decent scale for real estate marketing we are probably years away, except for at the highest end. By then other tech and trends will already be in play. Fortunately there are already a wide range of augmented reality solutions for crossing over from print and outdoor advertising to the web which can be deployed right now, and should be.

So get your mobile on, score more deals and let BestTransactionFunding.com fuel your transactions and help put more dough in your pocket fast…

How can real estate wholesalers effectively leverage Twitter advertising for flipping more properties?

Real estate investors have been constantly hounded with the message that they need to be using social media more. It is reportedly one of the most powerful, efficient and cost effective methods of real estate marketing today. However, a lot has changed in the world of social media marketing recently, and it is often far from free.

Fortunately, some paid social marketing options have proven to be even better. Using them can deliver predictable results and for sure metrics.

Many have already been using Facebook ads in addition to Google Adwords. However, Twitter also offers its own advertising options too. So do they work for wholesaling real estate? What tips can help to increase their profitability? And are there any better options?

With the Twitter IPO it is probably safe to assume there will be some tweaks in the near future, with even more monetization and advertising developments to please shareholders.

In the meantime Twitter offers Twitter Cards for lead generation, as well as Promoted Tweets and Promoted Account options. Both Promoted Tweets and Promoted Accounts can be used like other Pay-Per-Click or CPA (Cost-Per-Action) advertising services. In other words wholesalers can bid to have their Twitter accounts and Tweets promoted and only pay when users engage with them. Engagements can be charged as follows and clicks.

Real estate marketers can not only use this to build a Twitter following fast, but also to drive in web traffic to specific pages and reach influencers to spread the word, all of which can help boost Google rankings for wholesaler’s websites.

Results can be much improved by using smart timing, keywords, demographics and targeting by which other Twitter handles users are following. Those that want to go big may consider going outside of Twitter to third party services which offer platforms for getting celebrities to send out Tweets to promote accounts and products. There is serious potential here, but it isn’t cheap. Having a heavyweight Twitter celebrity like the Kardashians Tweet about your homes or real estate business could set you back well over $10k a pop.

On the downside Twitter advertising still often fails to deliver targeted followers and traffic due to not being able to select targeting by both interests and other selects simultaneously. Plus, the per action rates can be significantly higher than other solutions.

In fact, some many find blogging for traffic or Facebook ads produce a much higher ROI. Facebook can actually be far less expensive than Twitter, and with BestTransactionFunding.com to fuel you with all of the capital you need these ads can provide a constant stream of deals to flip.

The U.S. real estate market continues to be influenced by a variety of emerging factors simultaneously. This is creating incredible investment opportunities for innovative and fast moving wholesalers, while those failing to adapt will become trapped in reactionary cycles that will limit their success.

So what’s going on now, and how can real estate wholesalers cash in?

1. Revival of Industrial Real Estate

Several new reports highlight the growing attraction to industrial real estate and how big capital will be drawn in as the sector grows. A number of factors are changing this landscape from the widening of the Panama Canal to mobile and e-commerce growth resulting in giants like Amazon taking on millions of square feet of new space across the country. Making the jump into directly investing in industrial property may be a huge gamble for more investors, but by staying tuned into new development wholesalers can bank big on flipping residential and other types of local property in surrounding areas.

2. The End of Foreclosure Relief

Real estate professionals privy to detailed bank data know that there a huge wave of new loans falling into default. However, this pool of distressed homeowners that owe some $200 billion plus in non-performing loans are facing the expiration of short sale benefits from the Mortgage Forgiveness Act and the nation’s largest banks wrapping up their financial commitments under the giant settlement. This means a massive number of highly motivated sellers, with nowhere to turn but investors flush with cash, or at least with access to flash funding from BestTransactionFunding.com.

3. High Numbers of Construction REOs

While most investors have been busy chasing multifamily and single family homes, the biggest pool of REOs on banks books in many areas is actually made up of construction loans. While these properties can have permit issues, this also means less competition. And for those with the right buyers list – even bigger profit margins.

The government shutdown has been causing havoc for many, but it also brings great opportunities for quick thinking real estate investors.

The current government shutdown, however short lived is being disruptive for many real estate transactions. There is little concern of any stunting of the new real estate boom, however the income interruption and hampering of closings for some are messing with deals.

Fidelity title is reportedly taking a beating to share prices, agents have been calling out for new buyers in their home listings online, and investors have been hitting online forums to complain about tenants alerting them to stopping rent payments and needing new buyers for deals.

Government backed loans may be affected and some processing of mortgages while federal employees are out. Once the 800k displaced federal workers are back in action they’ll now get their pay, but as an experienced investor knows sellers and agents aren’t eager to hang on for maybe closings these days.

It’s already a scary time of year for many sellers and agents, especially with the holidays looming. This is a great time for investors to be the hero and put super profits in the bank by using BestTransactionFunding.com to swoop in grab deals on their terms.

Now’s the time to ramp up wholesaling volume to finish 2013 strong. The extra income will afford investors to take some real relaxing time off before the end of year and roll into the New Year flush with cash and ready to get a great start on achieving annual goals.

So get the word out that you can help salvage deals on the rocks and make everyone’s year, including yours.

Halloween is coming up fast, and it’s a great time for wholesaling houses if you are prepared to capitalize on it…

Consistency in marketing and income is great to achieve when flipping houses, but it is unique annual occasions like this that hold the opportunity to help real estate investors really maximize their potential.

What far too many investors overlook during October is that many sellers are sweating it during these months following the summer rush. This turns them into far more motivated sellers meaning great discounts can be negotiated.

Plus Halloween brings plenty of fun opportunities for turning these homes around quickly for big profits.

For marketers with even minimal creativity events like Halloween can deliver far higher ROI than normal. Even the most unadventurous can capitalize on the moment to gain more clicks and keep website visitors on page longer with Halloween themed content. This works for Google Adwords, email campaigns, blogging, direct mail and social media.

Those real estate wholesalers really ready to have a good time will really love their jobs at this time of year. You can simply act to capitalize on increased foot and car traffic with more bandit signs and getting your business cards or listing fliers in candy bags.

Extroverts can use every trick or treating family as a chance to network or even organize a community event and connect with everyone. While even the most introverted can set up candy stations outside and get the job done without constantly having to get up and answer the door or hide from the pranksters.

Of course it is an awesome time for flipping haunted houses too. Themed open houses can be a big hit and are great for as-is nightmares. For those that even have real haunted houses under contract, with the right stories in the media this could lead to amazing PR opportunities and big paychecks.

Don’t let cash hold you back either. Ramping up the volume this year is made incredibly easy thanks to the availability of transactional funding. So if you need more cash to do more deals check out how BestTransactionFunding.com can help with your short term financing needs…