5 Tips To Crush It With Facebook Ads For Real Estate Wholesaling
by blogger1
on Wednesday, 11 September 2013
BestTransactionFunding
blogger1
Guest has not set their biography yet
User is currently offline
Ready to ramp up your real estate wholesaling and close more deals for every dollar spent on marketing?
Many winced when Facebook began pushing paid advertising and changed the game for those that had relied on it as a ‘free’ real estate marketing platform, but in many ways new options and tools have turned it into the most profitable channel for wholesaling houses.
In fact, with a little tinkering and an hour getting familiar with the social network’s option many wholesalers will find that they can fire their social media teams and get even better results, with a higher ROI, and a lot less stress.
Here are 5 tips to crush it with Facebook ads…
1. Targeting
One of the absolute best elements of Facebook advertising is the ability to laser target messages and ads to get them in front of pin pointed prospects. Don’t overlook the power of this. You can not only choose who to go after by where they live, what devices they use and how old they are, but also who they work for, and what they are interested in. So for wholesalers this could mean targeting the followers of certain real estate investing gurus and authors of books.
2. Pay Per Click
Facebook promoted posts, boosting posts and CPM advertising can sometimes deliver superior results and returns than PPC, but for those that really can’t afford to gamble with their wholesaling marketing budgets or only want to engage in strategies that deliver guaranteed results consider pay-per-click. This enables investors to set how much they are willing to pay per lead, and you might be surprised at just how much traffic you can drive in for $1 a pop.
3. Images
Images are a big deal when it comes to Facebook ads for real estate. The rules can be sticky and mean text within images is a no, no. Consider Facebook’s new stock photography, Fotolia, or taking your own original pics. Give some thought to what will resonate with your prime prospects and create the emotional trigger to click through.
4. Constant Fan Base Building
While it’s become almost effortless to drive traffic directly through to landing pages and contacting wholesalers this also means that many leads don’t stop to Like pages. You want your page following to be constantly growing, and with authentic Likes in order to minimize marketing costs and maximize ROI. Fortunately the social giant has also made this effortless for DIY marketers with automated page promotion choices.
5. Engage
This can’t be said enough. Yes, you may be taking your wholesaling seriously and approaching it as a business, but leave out the ‘Social’ in social media and you’ll find it harder to gain traction. Be open, personal, warm and engage with questions.
Test it, tweak it, close more deals…
Many winced when Facebook began pushing paid advertising and changed the game for those that had relied on it as a ‘free’ real estate marketing platform, but in many ways new options and tools have turned it into the most profitable channel for wholesaling houses.
In fact, with a little tinkering and an hour getting familiar with the social network’s option many wholesalers will find that they can fire their social media teams and get even better results, with a higher ROI, and a lot less stress.
Here are 5 tips to crush it with Facebook ads…
1. Targeting
One of the absolute best elements of Facebook advertising is the ability to laser target messages and ads to get them in front of pin pointed prospects. Don’t overlook the power of this. You can not only choose who to go after by where they live, what devices they use and how old they are, but also who they work for, and what they are interested in. So for wholesalers this could mean targeting the followers of certain real estate investing gurus and authors of books.
2. Pay Per Click
Facebook promoted posts, boosting posts and CPM advertising can sometimes deliver superior results and returns than PPC, but for those that really can’t afford to gamble with their wholesaling marketing budgets or only want to engage in strategies that deliver guaranteed results consider pay-per-click. This enables investors to set how much they are willing to pay per lead, and you might be surprised at just how much traffic you can drive in for $1 a pop.
3. Images
Images are a big deal when it comes to Facebook ads for real estate. The rules can be sticky and mean text within images is a no, no. Consider Facebook’s new stock photography, Fotolia, or taking your own original pics. Give some thought to what will resonate with your prime prospects and create the emotional trigger to click through.
4. Constant Fan Base Building
While it’s become almost effortless to drive traffic directly through to landing pages and contacting wholesalers this also means that many leads don’t stop to Like pages. You want your page following to be constantly growing, and with authentic Likes in order to minimize marketing costs and maximize ROI. Fortunately the social giant has also made this effortless for DIY marketers with automated page promotion choices.
5. Engage
This can’t be said enough. Yes, you may be taking your wholesaling seriously and approaching it as a business, but leave out the ‘Social’ in social media and you’ll find it harder to gain traction. Be open, personal, warm and engage with questions.
Test it, tweak it, close more deals…
