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Wholesaling Houses After Fannie & Freddie

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on Thursday, 13 March 2014
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What’s the best strategy for wholesaling houses after Fannie and Freddie shut their doors?

The liquidation of Fannie Mae and Freddie Mac may not have been noticed or seemed like a big deal for many real estate wholesalers so far, but it could be.

It could make a sizable difference in availability of deals in the short term and who houses can be flipped to in the medium to long term.

Last week’s news of a new bill to officially wind down Fannie Mae and Freddie Mac certainly had a massive impact on the share value of the two mortgage giants. After instantly falling in price by as much as 44% on the news, shares of the giants continued to nose dive with Fannie’s hitting a low of around $3 by March 13th. Who knows; by the time you read these they may already be out for the count.

Many are complaining that this is happening as the mortgage giants are raking in billions in profit. However, the real issue facing property wholesalers is the evaporation of mortgage credit for home buyers.

Between new regulations and the absence of low down payment home loans for regular home buyers and first time home buyers a significant portion of end buyers could be taken out of the game for a while.

The market will certainly be fine and alternative loan programs will be born, but in the meantime flipping houses to retail buyers could be far more difficult, at least unless seller financing is offered.

There may be a big surge in foreclosures and availability of distressed assets as Fannie and Freddie speed up liquidation. But who will these bargains be flipped to?

Fortunately giant equity and hedge funds like Blackstone and Cerberus and their subsidiaries are rolling out more loan products aimed at helping small and medium sized buy and hold real estate investors to tap equity and even acquire and rehab rental homes in bulk and piece by piece.

It is these end buyers that will certainly be most valuable to wholesalers looking for fast turn arounds and lots of them. Using flash funding from Best Transaction Funding wholesalers can ramp up volume quickly and scale their businesses. The key is making contact with those tapping this bulk funding and adding them to lists for instant flips.

What are you doing to build your list?
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Property Wholesalers: Are You Capitalizing On Tax Refund Season?

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on Thursday, 27 February 2014
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Tax refund seasons is here again and for some property wholesalers there is a huge windfall in sales and income to be had.

Tax season may not be the favorite time of year for many real estate investors. Especially those that haven’t been organized with record keeping and failed to institute a tax plan for the year, again. Still, regardless of the extra paperwork burden this can be one of the best times of year for making money from flipping houses.

There is going to be mountains of cash flowing out into the public’s hands over the next few weeks. The IRS shells out billions in refunds each year. In fact it has pumped out more than $132 billion in bogus or overages in the last 10 years alone according to Forbes.

This means the public is flush. Many may have already dedicated their tax refund dollars to buying a home or expanding their rental property portfolios but haven’t picked out a property yet. The rest, if not seized on is likely to be blown in hours on day trips, frivolous shopping and new cars. In fact, given the amount new cars devalue as soon as they are driven off the lot this could be the single biggest drop in wealth most see in their lifetimes, unless they are car dealers of course.

So this is a great time for wholesalers to advertise their product and services and move more houses.

It’s also a fantastic and relatively easy time to forge new strategic alliances and referral partnerships too. There are thousands of CPAs out there looking for business right now, and they have a lot influence on where that money goes, know who has it, who’d like to lower their taxes next year and who needs to bury it in real estate.

So think themed ads, social media outreach and get out and network in person.

Then ramp up your acquisitions and leverage Best Transaction Funding for fueling all the increased volume you can handle.
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Real Estate Wholesalers: How to Give Your List Building Some Juice in 2014

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on Wednesday, 19 February 2014
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List building is critical to profits from wholesaling real estate. What are you doing to boost your list in 2014?

The importance of list building for wholesalers can’t be ignored or underestimated. Having a strong buyers list means being able to flip houses fast, take advantage of more opportunities, being able to leverage 100% financing from Best Transaction Funding, and adding profits to every deal thanks to speed and great relationships, not to mention maximizing marketing ROI.

Your buyers list may be your best ally and asset in the months ahead. It can prevent your business volume from being impacted by constant Google SEO changes and the cyclical nature of other marketing channels.

So how are you going to bulk up your list?

1. Offer Perks
Offer cool perks in exchange for personal data and referrals to your list.

2. Better Website Themes
Your theme could be list blocking you. Maybe it’s time for a new upgrade to a sweet looking HTML5 theme or better WordPress template which makes your opt-in form a magnet.

3. Better Blogging
Get serious about blogging. Post better blogs and more of them.

4. Social
Don’t just build your list via your website. Build your list directly on social networks too. Think iFrames on Facebook and get Instagram if you haven’t yet.

5. Burn Your Business Cards
Are your business cards a lame excuse for not insisting on getting contact information on the spot? If so ditch them and trade email addresses, phone numbers and social likes with everyone.

6. Landing Pages
Launch a new landing page and promote it. Consider contests, offering exclusive information and access to secret off-market properties.

7. Drive in New Traffic
Drive in traffic from new sources. Who haven’t you been reaching out to or getting in front of? What about using Adwords, Facebook, Slideshare, Amazon, other blogs and online magazines?
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Valentine’s Day For Real Estate Wholesalers

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on Friday, 07 February 2014
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Valentine’s Day might seem more like a distraction than one of the most important and profitable days of the year for many real estate investors. For savvy property wholesalers it can be one of the most productive and rewarding occasions of the year…

Maximizing Valentine’s Day Currency for Wholesaling Pros

1. Themed Wholesaling Marketing Opportunities

While some holidays can seem to distract prospects and detract from wholesaling marketing performance Valentine’s Day themed advertising can actually provide a huge boost.

Themed content and blogs can help cash in on the surge in internet traffic. Well thought out social media posts and boosts on Facebook could provide a nice bump in conversations and likes that will have many residual benefits.

Valentine’s Day can also be very busy for savvy real estate professionals that position themselves and their product as a top Valentine’s Day gift. After all what could be better than buying a romantic getaway cottage, condo or cabin for your lover? Or even picking up a whole resort portfolio for renting to love birds year after year?

Using transactional funding from Best Transaction Funding can enable wholesalers to scale quickly at this time of year to fully capitalize on the available business.

2. Getting Away

Unless you are single you are going to be under significant pressure to spend some quality time with your partner. Going half in and rushing an overpriced dinner, with half the date spent on your mobile phone isn’t going to get you any points.

So take the time off, invest the quality time for win you some points for later in the year and recharge for next week. Who knows, you might even uncover some great real estate wholesaling deals on your travels?

3. Give

Having the connections and resources of a real estate investor uniquely positions you to give and give generously.

Some may wish to give property. This could be a romantic pad for your partner, new home or cash flowing investment property.

For the singles it could be giving and volunteering for charity, or giving the gift of real estate education to help life others up and enable them to better provide for themselves and their families.

Don’t let this Valentine’s Day escape you without making the most of it!
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How Much Is Your Wholesaling Website Worth

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on Thursday, 30 January 2014
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Savvy real estate wholesalers are building up big wealth in their digital assets. So how much is your wholesaling website worth?

Wholesaling websites can help not only fuel investors with lots of real estate leads and extra income, but can accumulate substantial wealth in and of themselves. In fact, according to a new report from website broker Digital Exits online businesses have been steadily selling for more than their offline competition.

If you are running a real estate wholesaling website anyway, why not pay attention to building extra value in it which can help attract investors and turn it into an extremely valuable asset which could be sold off in the future, at least if life emergencies take you away from the property industry? Or to make it easy for heirs to cash out?

According to the study which covered two years of online business sales data and 250 transactions the average sales price of an online business was over $514,000. Many have obviously sold for millions, with giants like Google even snapping up technology related startups for billions in cash.

Of course some real estate websites aren’t worth anything much at all. Some simply litter cyberspace with junk. So what makes a website valuable and how can you increase the value of yours?

Fortunately for real estate investors valuing an online business is much like real estate. You can either use the comparable sales method, or perhaps better; the income approach.

Digital Exit’s founder Jock Purtle reveals that not mobile apps or lead generation sites, but e-commerce and advertising models sold for the highest multiples of earnings. Those selling in the 2 million to 5 million range actually sold for the highest multiples, but Jock predicts a surge in under $200,000 website demand as investors get hungrier in 2014.

Other factors which can affect value include ease of operations, overhead, track record, multiple income streams, list size, and uniqueness. This can help make a simply wholesaling website with multiple revenue streams, a tight outsourced team, which is attracting opt-ins and has relationships with lenders like Best Transaction Funding for liquidity and low or no debt very attractive to online business buyers, especially if they are able to develop good branding.
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HUD Transactions

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on Friday, 24 January 2014
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Case Study of HUD same-day, back-to-back transaction with BestTransactionFunding.com

How the B investor bought and sold a HUD property within 6 hours with the help of BestTransactionFunding.com


Using BestTransactionFunding.com Transactional Funding for HUD Transactions

Helpful tips in using BestTransactionFunding.com successfully with HUD same-day, back-to-back closings. How does one characterize our funding - cash or loan? Should the B investor bid for HUD properties as an entity or a natural person? And much more...
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iBeacon Technology Creates Unique Real Estate Marketing Opportunities

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on Thursday, 23 January 2014
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The media has been buzzing about new iBeacon technology and how retailers are tracking consumers via their smartphones over the last week. So how could this tech be creating new real estate marketing opportunities for investors?

The latest in this technology released by digital developers at PassBee Media covered by Reuters and entrepreneur magazine G-Code this week has many potential applications for all types of sales, while blurring the on and offline divide.

CT Homes LLC has already jumped on the news to comment on how iBeacon technology can be used for ultra-precise location based mobile real estate marketing. Potential uses laid out by JD Esajian include in luxury homes and in real estate offices and showrooms.

The main user of this technology right now appears to be big box retailers who can use it to drive in extra foot traffic and upsell with pinpoint accuracy. However, real estate investors could equally benefit form deploying this indoor and close range type of location based marketing for promoting properties for sale in public places such as malls, airports and tourist centers.

Other more industry specific applications could include use at seminars and conventions, home shows and international investor events where global investors flock with their billions to look for property deals.

Some newer wholesalers may struggle to find the time and budget to incorporate iBeacon marketing for themselves but that doesn’t mean there aren’t similar and more affordable and easy to roll out solutions.

Some could collaborate with others to establish iBeacons and share push notifications. Others might turn to simple mobile apps, social media and augmented reality apps integrated with print and outdoor advertising.

With access to virtually unlimited capital for wholesaling houses from Best Transaction Funding wholesalers can use this type of digital marketing to scale quickly and boost brand positioning to command market share and enjoy higher revenues.
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Using Property Wholesaling To Fund College Tuition For Kids

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on Thursday, 16 January 2014
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Is wholesaling houses the best tool for parents and teens to use for funding college tuition?

Some successful wholesalers would never dream of forking out the ridiculous sums that they see being demanded by what they see as U.S. college scams today. Others if they are honest will admit they wish they had gone, if not for the education, at least for the degree and the connections to get ahead in today’s hyper social society and business world.

Some put the cost of putting a kid through a top university at almost half a million dollars by 2030 (that’s not far away for those having kids now). According to Fidelity Investments most parents will only be able to afford to contribute less than a third of the expenses their children need.

Some of the tools and strategies being recommended for saving for college today include investing in stocks, using 529 prepaid college savings plans, investing through IRAs, credit card rewards programs, and crowdfunding platforms for kids like KidBacker.

Many would consider wholesaling houses to be far superior for gaining traction towards funding college for kids than these above ideas. However, wholesaling can also be used in tandem with these strategies for making all of them work better.

For example money funneled through self-directed IRAs can be used for wholesaling and enjoying building college savings tax deferred or tax free. Proceeds from flipping houses could also be put into 529 plans to diversify savings and benefit from compound interest.

Get your kids investing in real estate and wholesaling housing too. They can begin working with you and using Best Transaction Funding to fund their deals, while you teach real estate knowledge, develop their entrepreneurial skills and sock away big bucks to pay for the best universities and beyond, or at least equip them to provide for themselves and their children if they don’t make it through college.
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How To Overcome Real Estate Lead Generation Plateaus

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on Thursday, 09 January 2014
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How can property wholesalers overcome plateaus to generate more seller leads and increase deal volume this year?

This is the time of year when most wholesalers are setting new goals and preparing new real estate marketing campaigns to spearhead their efforts to ramp up business. However, some property investors, including those that have been wholesaling houses for over a year are finding they seem to be hitting a plateau in lead generation.

For some this may just be an annual blip and because they failed to spend the last few months setting up deals for January. For others efforts can be buffeted by new competition, the fact that they are just doing the exact same real estate marketing to the same prospects and expecting different results, which can be hampered even further due to much of that pool already having been tapped.

So how can those serious about wholesaling more houses in 2014 smash through these plateaus?

Those familiar with the best approaches to fitness, bodybuilding and martial arts training, as well as operating businesses in other industries know that plateaus will happen. They are avoided or broken through by shaking things up and adding new exercises or pushing up weight for more gains.

So perhaps the first point of attack could be to look at making new contacts, expanding into new segments of the local market and exploring new niches.

Expanding into new ad channels or switching up ad targeting may also be wise. For example changing the followers you target for Facebook or Twitter ads and running advertorials in new genres of magazines or blogs online. For example; if your properties are ideal for vacation home seekers or entrepreneurs consider business or travel mags and blogs which can help you stand out more easily than marketing among 200 other real estate services in a property publication.
Diversifying into new areas is the next logical progression after this for most.

Consider PR moves to boost visibility and stay at the front of the mind too. Yet, while recharging your real estate marketing mix is smart don’t forget how important consistency in mediums is for maximizing results.

Finally; work backwards – try to line up more end buyers and funds, even using Best Transaction Funding to be able to take on new, more and bigger deals fast and then use that advantage for stronger deal prospecting.
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CNBC Special

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on Wednesday, 01 January 2014
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Investor explains how transactional funding can be used by flippers



BestTransactionFunding.com featured on CNBC

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Sustainable Real Estate Investment: 7 Ways To Go Greener With Your Wholesaling Business

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on Thursday, 05 December 2013
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Sustainability or ‘going green’ is no longer just a fringe movement or small niche. It’s quickly becoming expected, and consumers and companies will soon find their survival and ability to thrive greatly depends on embracing this.

Going green may not be on the top of the to-do list for many investors or wholesaling company CEOs who are busier than ever. Fortunately, being a little more socially conscious and eco-friendly doesn’t require going out of your way to find a tree to hug, protesting or even sacrificing good business practices.

Here are 7 ways to make your real estate wholesaling business greener:

1. Get a Greener Office

Whether you have thousands of square feet of office space or work from a corner in your home you can have a positive impact. Everything from the paper you use to pencil holders and the coffee you drink makes a difference, and so does where you get it from. Real estate wholesalers can actually wield an immense amount of good around the globe just from their office chairs.

2. Greener Daily Operations

Whether it is just mapping a more efficient route when driving farm areas to scout for deals, choosing a more energy efficient car to do it in, or selecting more sustainable methods for your wholesaling marketing such as going digital or using paper from responsibly managed forests it matters. This speaks volumes about an investor’s credibility and brand without ever having to say a word.

3. Wholesale Greener Homes

If the green niche really appeals to you perhaps it can become a focal point of the properties you flip. Perhaps specializing in energy efficient housing, neighborhoods and property types can be what separates your business from the pack. Note that 3 of the top 10 features home buyers want most according to a new NAHB survey were all energy efficient related.

4. Greener Improvements

While most pure wholesalers may do little to no improvements to a property those that do engage in cleanup, pre-habbing and fixing up can make a difference and increase appeal by choosing energy efficient appliances, sustainable landscaping and gardening and perhaps even installing solar.

5. Work with Socially Conscious Partners

From contractors to vendors to the city and marketing agencies choose socially conscious partners that are also pushing for good and are known for responsible business practices. The company your wholesaling business keeps says a world about your brand.

6. Donate

Consider donating, or supporting causes raising donations. It could be taking part in a relay race for a cancer charity, contributing to a crowdfunding campaign, gifting property to be used as a park or shelter and getting the tax break, or just raising awareness of a campaign by supporting it on your social media profiles.

7. Find Better Funding Sources

Help stop the devastation of entire rainforests for a single loan application with large banks that don’t like working with investors anyway. Best Transaction Funding minimizes the whole process, helps your wholesaling efforts to be more efficient and of course delivers fast on flash funding for quick flips.
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5 Ways To Capitalize On The Holiday Sweet Spot For Wholesalers

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on Thursday, 28 November 2013
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We are now entering the holiday sweet spot for scooping up better bargains on real estate. Savvy wholesalers will use the next few weeks to their incredible advantage to lock up great deals on properties to finish the year big and kick off the New Year with a bang!

According to Zillow the holiday period is the best time of year for buying homes and recent data backs up the data firm’s arguments. So it’s time for ambitious real estate wholesalers to load the pipe. Here’s where the advantages lay, and how to capitalize on them…

1. Fewer Competitors

If there is one thing that real estate investors and home buyers have been begging for over the last 11 months and which tops their wish list to Santa, it’s less competition. Fortunately there can be a lot less bidding wars and house hunters in the market at this time of the year; creating more opportunity for wholesalers to get in and get the spreads they want. So get out there and make the offers that work for your criteria.

2. Home Price Dip

An annual home price dip normally comes with fall each year, and can become even more pronounced during the end of year holiday season as fewer buyers kicking the tires gets sellers and their real estate agents sweating. Veteran investors and those that know their real estate cycles know that it’s time to put the blinders to media stats that are tainted by this and push through. Now is the time to get better deals on all of the properties you couldn’t over the last few months.

3. Serious Sellers

Zillow says that when it comes to listing houses for sale this time of year is only for serious property owners. That means the landscape can be less foggy with those just testing the market. It can mean better prices, better terms and faster closings for wholesalers. Another plus is real estate agents can be a lot more desperate at this time of year which can help to fuel things along and put agents on the side of investors versus the sellers.

4. Fast Loan Approvals

Some say that this is also a time when mortgages and loans get approved faster due to less volume in the pipeline. This isn’t necessarily true at big banks where files are constantly handed off between staff headed on vacation during the last couple weeks of the year, but wholesalers can access flash funding for flips in just days with Best Transactional Funding.

5. Networking

While many industry professionals find this a very frustrating time of year due to so many parties and cocktail happy hours and dinners taking people out of the office, those that will win are those that get comfortable with it and use these networking opportunities for warm prospecting and closing more deals.
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5 Best Inbound Marketing Tactics For Real Estate Wholesalers

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on Thursday, 25 July 2013
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What are the best marketing tactics for pulling in inbound real estate leads for wholesalers today?

The housing market continues to serve up hot deals, but how do you get more leads without having to cold call or wait weeks for direct mail to pay off?

Thanks to rapidly rising home prices and failed government bailout programs it looks like those wholesaling properties are about to see a massive windfall in highly profitable new deals hitting the market. The legendary Versace mansion on South Beach is heading to the auction block for $25 million (down from $175 million), the 2013 Home Flipping Report reveals investors in Daytona Beach, FL made an average of over $51,000 per deal and a gross of 82% profit in the first 6 months of the year, and RealtyTrac reports 800k new distressed homes are coming to the market, on top of 46% of loans modified under HAMP in 2009 re-defaulting.

The only question for those wholesaling properties is how to you draw in as many of these motivated sellers and the end buyers quickly to fully capitalize on this huge wave of opportunity?

We all know that it’s all about inbound marketing today, so what are the best strategies to use?

1. Guest Blogging

In the wake of the Penguin 2.0 update guest blogging rocks. Blog commenting, link buying, and article marketing via directories have taken a big hit. If you want to funnel in more online traffic to your website and stay at the top of Google searches you need to get serious about guest blogging. Look for opportunities at Publiseek, My Blog Guest, G-CodeMagazine.com, and if you have something really valuable, contact us at Best Transaction Funding to ask about exchanging blog posts.

2. Facebook

Love or hate it Facebook has only emerged as an even more dominant force for inbound marketing online today. Best practices have changed dramatically though. Consider running ads, promoting and boosting posts. This can be done on a very tight budget and for great ROI. If you want solid results and real leads in hand opt for pay-per-click.

3. Google Adwords

Of course when it comes to PPC advertising Google Adwords is still the big dog in the pit. While you may have to dig into localized keywords and utilize Google Trends or Insights to find the trending keywords with the least competition to keep costs down, Google Adwords is incredibly difficult to beat for wholesalers wanting online leads immediately. Also look out for Sean Terry’s upcoming book on how to set up a successful Google Adwords campaign.

4. Google Hangouts

With the new change to the Gmail inbox some are finding that their email marketing efforts are taking a big hit. Google wants you to migrate your prospects and prospecting over to Google and they’ll likely reward you for it. Try setting up communities and groups on Google and using live Google Hangouts to close deals fast.

5. Press Releases

No real estate investor has to wait to be discovered to get in the news headlines and rocket their brand, while driving in tons of hot leads. Using self-distributed press releases online wholesalers can rocket their visibility and often pull in hundreds of web visitors for less than $1 a hit. Plus the mass of high profile inbound links this provides can rocket wholesaling websites to the top of Google quickly too.
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Is Your Lender Poaching Your Deals?

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on Thursday, 24 January 2013
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Are mortgage lenders poaching your deals and leads?

This is an increasing issue, especially with more competition among real estate investors, mortgage originators and for locking down great deals on distressed property. This is becoming a major problem when those directing private funds are also involved in flipping houses or rehabbing and renting them, as well as for the greedy few wanting to make more money on each loan they make.

You do all the leg work and research for them, and they essentially get not just free leads but all their due diligence done for them too.

Have you ever shopped a deal for financing only to find it was sold or the seller backed out when you went back to them? Or as a broker found your client went with someone else? Your deal could have been poached!

Why work so hard and then have those you thought were there to help rob you of the profits?

Transactional funding remains the best way to fund your flips and wholesale deals. It’s fast, less expensive than hard money, a whole lot easier to get your hands on, and can make a ton of difference to the bottom line and net profits.

At Best Transaction Funding all we do is loans. You do what you do best in finding and flipping houses. While we stick to what we do best; funding loans.

Building relationships and preserving our reputation are our top priorities. You’ll find no conflicts of interest here. Try out the Best Transaction Funding difference today…
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