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Overcoming The Challenges Facing Socially Conscious Wholesaling CEOs Today

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on Thursday, 12 December 2013 BestTransactionFunding
This is the time of the year when many wholesaling business owners start thinking a little more about what really matters and charity. However, even the best intentions and goals aren’t always obstacle free. In fact, some of the most charitable aspirations have resulted in ruined careers. So how can real estate business owners and independent wholesalers fulfill more of their philanthropic objectives without winding up not much more than a lump of coal to give next Christmas?

Every wholesaler may have a different cause which is close to their hearts, but 99% of those reading this will have one. It could be finding a cure for cancer, ending homelessness, solving the world’s water crisis, or just helping to improve the local community.

However, as seen with various scandals, the Obamacare debacle, and numerous failed startups and green companies giving or fixing social and economic issues can be anything but easy. And the last thing any real estate business owner wants is to tank their operations on a diversion.
Fortunately, there are many ways to give, pay it forward and help solve local and global problems without going broke or risking your income streams.

If you can give monetarily do it. If not, take stock of your other assets and social currency. As a real estate wholesalers you probably have a pretty flexible schedule, many corrections and some significant online influence as well as a platform such as a blog.

Define how much free time you can use for volunteering and look for opportunities. Help raise awareness for causes via your wholesaling blog and social media profiles, and look for ways to use and mobilize your connections to help out in tangible ways locally.

However, do keep an eye on your personal and business finances so that you can keep on giving year after year. If you do get in a pinch remember to leverage Best Transactional Funding to stay liquid.
Tags: wholesaling business, real estate wholesalers, wholesaling blog, transactional funding, Best Transactional Funding
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5 Ways To Capitalize On The Holiday Sweet Spot For Wholesalers

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on Thursday, 28 November 2013 BestTransactionFunding
We are now entering the holiday sweet spot for scooping up better bargains on real estate. Savvy wholesalers will use the next few weeks to their incredible advantage to lock up great deals on properties to finish the year big and kick off the New Year with a bang!

According to Zillow the holiday period is the best time of year for buying homes and recent data backs up the data firm’s arguments. So it’s time for ambitious real estate wholesalers to load the pipe. Here’s where the advantages lay, and how to capitalize on them…

1. Fewer Competitors

If there is one thing that real estate investors and home buyers have been begging for over the last 11 months and which tops their wish list to Santa, it’s less competition. Fortunately there can be a lot less bidding wars and house hunters in the market at this time of the year; creating more opportunity for wholesalers to get in and get the spreads they want. So get out there and make the offers that work for your criteria.

2. Home Price Dip

An annual home price dip normally comes with fall each year, and can become even more pronounced during the end of year holiday season as fewer buyers kicking the tires gets sellers and their real estate agents sweating. Veteran investors and those that know their real estate cycles know that it’s time to put the blinders to media stats that are tainted by this and push through. Now is the time to get better deals on all of the properties you couldn’t over the last few months.

3. Serious Sellers

Zillow says that when it comes to listing houses for sale this time of year is only for serious property owners. That means the landscape can be less foggy with those just testing the market. It can mean better prices, better terms and faster closings for wholesalers. Another plus is real estate agents can be a lot more desperate at this time of year which can help to fuel things along and put agents on the side of investors versus the sellers.

4. Fast Loan Approvals

Some say that this is also a time when mortgages and loans get approved faster due to less volume in the pipeline. This isn’t necessarily true at big banks where files are constantly handed off between staff headed on vacation during the last couple weeks of the year, but wholesalers can access flash funding for flips in just days with Best Transactional Funding.

5. Networking

While many industry professionals find this a very frustrating time of year due to so many parties and cocktail happy hours and dinners taking people out of the office, those that will win are those that get comfortable with it and use these networking opportunities for warm prospecting and closing more deals.
Tags: fast loan approvals, Best Transaction Funding, Best Transactional Funding, flash funding, real estate wholesalers
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The Twitter IPO For Real Estate Wholesalers

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on Friday, 08 November 2013 BestTransactionFunding
What does the massive Twitter IPO mean for real estate wholesalers?

Today saw the launch of the long awaited and hugely hyped Twitter IPO. So what does it all mean for real estate investors? Good, bad, ugly, or the best news of the year?

Twitter’s IPO winded up being a pretty significant success. At least it received a far warmer welcome and better reviews than Facebook’s. Surprisingly the IPO became the second largest internet IPO, beating out Google.

While the social network’s IPO saw share prices soar some 92% in the first day of trading, they summarily fell from the sky like a winged bird; winding up below opening price within hours.

Further commentary from some of the top tech analysts chided the theater as another indicator of not only IPOs, but tech stocks as a whole being “overblown” and about ready for a down cycle.
The lessons here are clear. Stocks are extremely volatile, and normally not in a good way. There is pretty much zero control over these investments and no protection from the downside. To top it off it appears the whole tech industry is primed for a pop.

So for real estate wholesalers this is firstly a resounding confirmation that you are on the right track. You might be extra proud if you flipped a $100 million of Twitter stock today and doubled your dough. Few probably did that, and few if any will anytime soon, if ever again. With flipping houses though, you can do far better than that every day and retain full control of how much you make. The icing on the cake is that the new real estate boom is just taking off and likely has another 7 to 15 years to enjoy.

Use these facts, plus the other advantages of direct real estate investment like leverage and tax benefits to highlight the benefits for your end buyers and investors to wholesale more homes to them.

The Twitter IPO will also certainly mean a shake up for advertisers with many new ways to wholesale homes via the social network. In addition to the powerful Twitter advertising options for small business already being offered and new additions like zip code geo-targeting and data sales, more will come and make it a more attractive platform for real estate investment companies.

Of course it might be fun to grab a single Twitter stock certificate to hang on the wall and show off, but the real money is undoubtedly in leveraging as much transactional funding as possible to capitalize on the current real estate market.
Tags: flipping houses, real estate wholesalers, Twitter IPO, real estate investment, geo-targeting, transactional funding
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The Real Deal On Twitter Advertising For Wholesalers

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on Friday, 25 October 2013 BestTransactionFunding
How can real estate wholesalers effectively leverage Twitter advertising for flipping more properties?

Real estate investors have been constantly hounded with the message that they need to be using social media more. It is reportedly one of the most powerful, efficient and cost effective methods of real estate marketing today. However, a lot has changed in the world of social media marketing recently, and it is often far from free.

Fortunately, some paid social marketing options have proven to be even better. Using them can deliver predictable results and for sure metrics.

Many have already been using Facebook ads in addition to Google Adwords. However, Twitter also offers its own advertising options too. So do they work for wholesaling real estate? What tips can help to increase their profitability? And are there any better options?

With the Twitter IPO it is probably safe to assume there will be some tweaks in the near future, with even more monetization and advertising developments to please shareholders.

In the meantime Twitter offers Twitter Cards for lead generation, as well as Promoted Tweets and Promoted Account options. Both Promoted Tweets and Promoted Accounts can be used like other Pay-Per-Click or CPA (Cost-Per-Action) advertising services. In other words wholesalers can bid to have their Twitter accounts and Tweets promoted and only pay when users engage with them. Engagements can be charged as follows and clicks.

Real estate marketers can not only use this to build a Twitter following fast, but also to drive in web traffic to specific pages and reach influencers to spread the word, all of which can help boost Google rankings for wholesaler’s websites.

Results can be much improved by using smart timing, keywords, demographics and targeting by which other Twitter handles users are following. Those that want to go big may consider going outside of Twitter to third party services which offer platforms for getting celebrities to send out Tweets to promote accounts and products. There is serious potential here, but it isn’t cheap. Having a heavyweight Twitter celebrity like the Kardashians Tweet about your homes or real estate business could set you back well over $10k a pop.

On the downside Twitter advertising still often fails to deliver targeted followers and traffic due to not being able to select targeting by both interests and other selects simultaneously. Plus, the per action rates can be significantly higher than other solutions.

In fact, some many find blogging for traffic or Facebook ads produce a much higher ROI. Facebook can actually be far less expensive than Twitter, and with BestTransactionFunding.com to fuel you with all of the capital you need these ads can provide a constant stream of deals to flip.
Tags: real estate marketing, social media marketing, Twitter IPO, real estate wholesalers, BestTransactionFunding.com
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3 Real Estate Trends for Wholesalers to Watch

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on Saturday, 19 October 2013 BestTransactionFunding
The U.S. real estate market continues to be influenced by a variety of emerging factors simultaneously. This is creating incredible investment opportunities for innovative and fast moving wholesalers, while those failing to adapt will become trapped in reactionary cycles that will limit their success.

So what’s going on now, and how can real estate wholesalers cash in?

1. Revival of Industrial Real Estate

Several new reports highlight the growing attraction to industrial real estate and how big capital will be drawn in as the sector grows. A number of factors are changing this landscape from the widening of the Panama Canal to mobile and e-commerce growth resulting in giants like Amazon taking on millions of square feet of new space across the country. Making the jump into directly investing in industrial property may be a huge gamble for more investors, but by staying tuned into new development wholesalers can bank big on flipping residential and other types of local property in surrounding areas.

2. The End of Foreclosure Relief

Real estate professionals privy to detailed bank data know that there a huge wave of new loans falling into default. However, this pool of distressed homeowners that owe some $200 billion plus in non-performing loans are facing the expiration of short sale benefits from the Mortgage Forgiveness Act and the nation’s largest banks wrapping up their financial commitments under the giant settlement. This means a massive number of highly motivated sellers, with nowhere to turn but investors flush with cash, or at least with access to flash funding from BestTransactionFunding.com.

3. High Numbers of Construction REOs

While most investors have been busy chasing multifamily and single family homes, the biggest pool of REOs on banks books in many areas is actually made up of construction loans. While these properties can have permit issues, this also means less competition. And for those with the right buyers list – even bigger profit margins.
Tags: flash funding, real estate wholesalers, foreclosure relief, REOs, BestTransactionFunding.com
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Wholesaling Pros: How To Get The Attention You Deserve

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on Friday, 06 September 2013 BestTransactionFunding
Even though the U.S. real estate market is booming and the demand from end buyers is enormous many wholesalers are still struggling to get the attention they need and deserve to real drive the volume of deal flow that they’d like to and hit their personal and business goals.

So if you can relate, what’s the best way to gain more visibility, grab attention and get others busy promoting you?

One of the most common ways that real estate professionals attempt to attract more attention and artificially boost their credibility is with expensive toys. This runs the gamut from expensive clothes and even more expensive cars to bigger homes, lavish dinners and parties and more. Unfortunately what goes wrong here is that with only a couple of exceptions these are the side effects of success, not the marketing tools to get there. Doing it in reverse is often only the fast track to bankruptcy following a whole line of terrible decisions.

Most real estate wholesalers would be far better off putting that cash to work in direct advertising to generate returns rather than just inflating their own egos. However, before you go gambling on an array of giant billboard ads, radio play of TV commercials take the time to weigh the real ROI. While not as spectacular could simple bandit signs, Facebook promoted posts and Google Adwords, and commenting in online forums like Bigger Pockets actually produce a much better ROI?

If the issue isn’t necessarily web traffic or broad visibility but credibility and conversions most wholesalers can do a lot to improve their numbers by getting better at positioning. This can be both physical positioning of real estate advertising and positioning against or in alignment with bigger brands within advertisements. For example; we all know how terribly home builders are gouging today’s buyers with top of the market prices and pushing them to use in-house. Preferred vendors. So what about bench ads right outside a development with “‘like new’ houses for a fraction of the cost, and no slimy sales people in suits to deal with”?

When it comes to leveraging influencers today (which is really the fast track to credibility, visibility and profitability) newer investors have to prove themselves. That influencer worked hard and invested a lot in getting where they are today. Why should they let you ride their coattails for free, especially when they don’t know what impact you are going to have on their reputation?

Use creative guerrilla marketing moves to get their attention, and show how valuable you can be for them first. Then once you get the shot – do good deals and earn referrals and repeat business.
Tags: real estate advertising, real estate wholesalers, wholesalers
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Great News For Real Estate Wholesalers - Where The Deals Are...

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on Saturday, 17 August 2013 BestTransactionFunding
The last couple of weeks have seen several rounds of great news for real estate wholesalers…here’s where the deals are at now…

The cracks in the media and Realtor hype are appearing, and it’s time for investors to grab the market by the horns and crank up their deal flow.

Some industry players have been trying to turn some off and distract them from all the deals and profits coming online. They don’t want competition or to share the treasure haul that the market is hiding right now. They want you to believe it is too hard to flip houses in this market and that you should rush to overpay for properties. Don’t fall for it!

The hard data reveals the real situation and where the opportunities are today and will be over the next few months.

Yes home prices are on the rise, but the best days for wholesaling homes are just ahead. Flipping houses works best in a rising home price environment and the mass of off market discounted acquisition opportunities are creating incredible spreads for investors.

According to Inman News and RealtyTrac foreclosures starts were up in 26 states in July 2013, and up 6% on a national basis.

At the same time real estate brokerage Redfin reports bidding wars are actually down in 23 major U.S. markets, allowing for better bargains to be negotiated by wholesalers.

The inventory coming down the pipe is mostly new foreclosures and delinquencies which forward thinking real estate wholesalers can work to tap into early before the competition even gets a look at.

According to the numbers some of the states with the highest foreclosure spikes now include MD, OH, FL, CT and IL.

It’s also important to note that according to RealtyTrac foreclosures are actually back down to historical levels or below in IN, OK, CO, TX and MI.

It’s time to get cracking…

Need some extra inspiration or new strategy to get the edge? Start leveraging transactional funding and go see the ‘Jobs’ movie.
Tags: real estate wholesalers, foreclosures, Jobs movie, transactional funding
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Wholesaling Tips: How Many Leads Needed To Make $1 Million In 2014 & Where To Get Them…

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on Thursday, 18 July 2013 BestTransactionFunding

How many leads do real estate wholesalers need to make $1 million in 2014, and where should they be prospecting for them?

What do the latest real estate industry stats show about closing and conversion rates? How many leads will you need, what are some of the best ways to generate them, and how soon do you need to start loading your pipeline to close your target number of deals in 2014?

If you haven’t tweaked your business and marketing plan this is your chance to hash out the numbers quick and make the necessary adjustments.

This works just as well whether your income goals from flipping houses in 2014 are just $100k or $10 million or more. For arguments sake, we’ll use $1 million as an example, as it’s easily scalable.

If your average profits on wholesaling a house is 10%, based upon an average home price of $200k, to make $1 million next year you’ll need to close 50 deals.

That’s not a big number, but obviously not every lead equals a deal. According to a Market Leader calculator, and based upon and average lead to close rate of 2.5% (current reported average among real estate agents), you’ll need to roll into 2014 with 2,000 leads already in your pipeline and start generating 364 leads a month.

Again, this doesn’t have to be too difficult, but where do you start? Market Leader suggests looking for a monthly mix of:

• Craigslist leads: 157
• Referral leads: 15
• Social media leads: 41
• Paid leads: 151

Of course you won’t want to overlook other online marketing either and need to continue to work the long game with branding and SEO to be constantly be reducing marketing costs and increasing conversions rates.

In fact peeking into the online marketing Market Leader does itself, and used to attract the recent $355 million sales price to Trulia you may also want to include press releases, social and a lot of blogging. In the wake of Google’s new SEO update look for guest blogging opportunities, consider Facebook promoted posts and make sure you keep links diversified.

Tags: wholesaling tips, online marketing, wholesaling a house, real estate wholesalers, flipping houses, leads
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One Hack to Cut Mind Numbing Admin Work in Half, Boost Income by 10%...

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on Saturday, 08 June 2013 BestTransactionFunding
How can you slash all the dull paper shuffling work to get right to flipping more houses and closing more deals each month (without creating a nightmare for yourself later on)?

Increasing income and bottom line profits for real estate wholesalers isn’t about trying to squeeze in a few more hours a week or shelving the personal life for a couple years until you “make it big”. It’s about getting more out of the time you have, and in particular getting more dollars out of the time you put in.

This isn’t going to happen if your systems are a mess, you spend half your week managing your assistant and as much time dealing with back end paperwork as you do actually making offers and closing real estate deals.

So it only makes sense that the short cut to more revenues coming in, without sacrificing free time is all about streamlining operations.

Perhaps you’ve already read a dozen time management books, have two personal assistants, have downloaded every ‘time saving’ and ‘productivity’ app ever recommended by a real estate guru but and have invested tens of thousands in coaching programs and software. However, as you’ve already realized, none of this is an automatic precursor to high productivity and net income.

In fact, chances are many of these factors could be to blame for dragging down the pipeline and preventing real estate professionals and even the most intelligent investors from actually making more money.

Michelle Bullock, Founder of Office Snap Inc. in Florida, is an expert in workflow efficiency who organizes and increases the productivity of real estate agencies and top performing Realtors in one of the country’s wealthiest luxury home markets. She says that she has consistently been able to slice down what is often a 10 hour a week administrative burden to half of that, while enabling top agents and real estate companies to boost net income by an average of 13.3%, in less than 6 weeks.

So how does she do it?

When Office Snap goes into a real estate firm to turn it around and increase income potential they look at 4 main areas:

1. Taking the organization paperless (also saves a ton on space, equipment and goods)
2. Workflow efficiency, including establishing systems and staff responsibilities
3. Honing in on the one or two key tech tools a business really needs, eliminating endless hours of wasted training and frustration with software features that will never be utilized.
4. Automating accounting systems; wiping headaches out and keeping the IRS at bay

So if your main goal for the rest of the year is to do more real estate deals and bring in more real cash, stop getting distracted with new software options and yet another time management book that is just going to repeat what you already know. Either take a couple days to whip your crew, processes and tech into shape and streamline operations or bring in someone else to do it while you snag another couple deals.
Tags: real estate wholesalers, flipping houses, time management
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Wholesaling: How Can You Market Property You Don’t Own?

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on Friday, 08 March 2013 BestTransactionFunding
Can real estate investors market homes for sale that they don’t actually own yet?

This is one thing that catches investors off guard. The rise of transactional funding has made it easy to complete double closings and flip more houses faster with less risk but at the same time many don’t understand the complexities of marketing properties for sale that they don’t actually own.

So can you market a wholesale property that you have under contract for a fast flip and higher ROI using transactional funding or could that even be illegal?

It is first important to point out that this can be a legal issue. Each state has its own real estate laws and regulations and it could be argued in some cases that you cannot list or publicly advertise a home for sale that you don’t actually own yet.

Certainly doing this will drive some real estate agents mad, as well as some sellers when they see your sign in their yard after signing the contract and know they could have sold it for more money. There can also be problems if trying to list properties like this in the MLS and you could be required to have a license if you are selling other people’s homes.

Some buyers and their agents might think this also smells a little too much like some of the fraud that has been going on through Craigslist lately. Banks with REOs and short sales will also take a particular disliking to this if not hauling you off to court.

Fortunately there are some quick and simple fixes. The first is to get permission. This is something you ought to do anyway and will make reselling fast and for the most money a lot easier. Get an addendum executed that allows you to remarket, advertise and even show the property for sale when you go to contract. Many sellers won’t care at all. They want out or want their figure and that’s it.

Where and how you market these flips is also a consideration. Putting signs in the yard or posting ads with the address in the local newspaper or real estate magazine or putting a giant for sale sign in the yard can obviously ruffle some feathers.

However, this is often rarely a path that savvy and experienced real estate wholesalers need to go down. Remember that your best buyers (those that will move fast and be happy with the transaction) are other real estate investors, not retail buyers. A better move is to have a pool of secondary investors already lined up to buy whatever property you put on the table providing the numbers match their criteria. Then you don’t have to publicly market each individual property and can cut out a lot of wasted time, money and hassle to wholesale more homes faster and better profit margins.
Tags: double closing, real estate wholesalers, wholesaling homes, transactional funding
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How Tech Trends Will Alter Real Estate Wholesaling Next Year

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on Thursday, 27 December 2012 BestTransactionFunding

Technology is now a major driving force, changing the dynamics of industry at an increasing pace. It isn’t just adding new bells and whistles or making life a little easier for real estate investors. New tech is rapidly separating the winners from the losers in real estate and is set to soon dramatically change housing cycles around the nation too.

Wholesalers simply can’t afford to underestimate this and the impact on their incomes in the next 18 months.

So what’s changing and how can real estate investors prepare to avoid the bad surprises and cash in?

Marketing

Facebook continues to make one ugly move after the other. Now it has reached a point where even Mark Zuckerberg’s sister is complaining about the social network, on Twitter. The bottom line is unless there is a major shift in strategy and control at the top social marketing could be far more expensive and less reliable in coming months. It works but the time for relying on 3rd party platforms is over. Those who are ahead at the end of 2013 will be those who invest in building up their own original content and web assets.

Mobile Apps

Real estate investors continue to lag the rest of commerce in developing mobile apps. This is at a time when forecasts by the world’s top venture capital firms are telling businesses they are crazy not to be investing in building mobile apps. Soon, the real estate industry will become separated by those who have them and have customers wired in 24/7 and those who struggle to survive.

China

Foreign buyers, especially Asian buyers and investors are expected to be a major force in the U.S. market in 2013. New research reveals that Chinese internet users have been growing so fast they now outnumber Americans 2 to 1. So how is your Chinese?

The Next Hotspots

New video and robotics technology is about to dramatically alter the workplace, ushering in an era where remote working is perhaps more the norm in many industries that commuting to a physical office every day. This will break all the rules and predictions around what’s in store for various housing markets. Silicon Valley won’t remain the mecca it has been and even NYC could see a big slowdown in population growth and demand. Some real estate wholesalers may wait and see how it shakes out, but there is certainly more profit and chance to dominate the next hot spots for those who move fast, use PR and actively promote and position the destinations of tomorrow.

Tags: real estate wholesalers, real estate investors
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