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Top 6 Property Types for Wholesalers to Consider

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on Thursday, 13 July 2017
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Whether you're new to wholesaling or you've been around for a while, you may be wondering what type of properties you can actually wholesale? Maybe you've worked with single family homes, but you'd like to expand your portfolio. Here's a look at the six top property choices for real estate wholesalers to consider.

Single Family Homes

This one is pretty much a given, and the most common property targeted by wholesalers. Often, wholesalers look for properties which can be most easily flipped.

Multi-Family Homes

In addition to single family homes, many wholesalers target duplexes, triplexes and fourplexes. Multi-family homes with one to four units are very popular for wholesaling because they can be very appealing for investors looking to rent the property after rehabbing it.

Condominiums and Townhouses

You may not have considered wholesaling condos and townhouses. They can be flipped, and can become very easy to wholesale once you get into them. However, you will have to pay attention to the HOA of the building and you may run into some unique rules for property transfers making it a bit more difficult.

Land and Lots

Land and buildable lots are very popular for wholesaling and can help you turn a quick profit. Whether you decide to wholesale infill lots, large acreage or even parking lots, there's money to be made here. The profit may not be as large as some of the other properties on the list, but it's still very easy and the holding cost can be much lower. In addition, you will be dealing with lower price points and fewer restrictions, in most cases.

Apartment Buildings

It's possible to wholesale apartment buildings of any size. Of course, the larger the property, the larger the potential profit, in most cases. These properties are not always easy to wholesale due to a limited resale market, but they are in demand.

Mobile and Manufactured Homes

Similar to single family homes, mobile and manufactured homes can be profitable for wholesalers. In fact, you can wholesale an entire mobile home park. The resale market can be large since these properties are more affordable than a traditional single family home.

There are several different types of properties you can wholesale. You don't have to just settle for single family homes. In fact, some of the most successful wholesalers don't even deal with single family homes. Consider these six types of properties and you might just find one type you want to specialize in wholesaling, or use to diversify your business.

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Mastering the Art of Talking with Sellers

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on Thursday, 29 June 2017
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Wholesaling is all about making deals. A huge part of the deal-making process is talking to sellers. If you cannot do this well, you may never become a good wholesaler. However, if you master the art of talking with sellers, this could become a very lucrative business for you.

It's almost like a science mixed with an art and the best wholesalers know exactly what to say and when. After years of experience, it becomes a natural habit. Here are some of the ways you can master the art of talking with sellers.

Find the Pain Point

Maybe the one most important things you can do is figure out what the pain point is. Why does the seller want to sell and why did they call you? Do they need to unload the property fast or is it almost in foreclosure?

Asking the right questions will help you to get to the pain point. Some of the best questions to ask include:

Is the property vacant?

Are you the landlord for the property or do you live in it?

Why are you trying to sell the property?

What's your ideal situation with the sale?

Is there a reason you haven't listed the property with a real estate agent?

Sometimes sellers can put up walls and make it hard to get the information you need, but with the right questions, you can get to the pain point.

Create Rapport

Just like with any job where you will deal with customers, you need to create rapport. Find something common between you and the seller and use this to bond. It could be something as simple as a hobby or a sports team. No matter what it is, once you have common ground, you can bond and built rapport.

Learn to Steer the Conversation

Getting more information from the seller can be done when you learn to steer the conversation. You want to make sure you find out if they are truly interested in selling or just curious about the mailer you sent. Ask if they were looking to sell before receiving your mailer and remember, most sellers won't simply tell you they are looking to sell and need to do it fast.

If you continue to steer them back with close-ended questions, you can get to the bottom of why they are selling and if they really want to sell.

 

Use these tips to become better at talking with sellers. Wholesaling is very much a people business and you need to be able to talk with sellers if you want to become successful with real estate wholesaling.

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Top 4 Common Questions from Beginners to Wholesaling, Answered

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on Thursday, 11 May 2017
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Are you considering jumping into real estate wholesaling? Do you have questions and you're struggling to find the answers? Below, you will find the most common four questions beginners to wholesaling ask and the answers.

Is wholesaling illegal?

Most beginners start with this question or some form of this question. They think, it can't possibly be legal because it sounds too good to be true. After all, most of us were taught, if it sounds too good to be true, it probably is.

Real estate wholesaling is legal, but you do need to make sure the right verbiage is used on your contracts. Consulting an attorney for help with your contracts is always a smart idea.

How can I Find a Good Mentor?

Many new wholesalers want someone they can ask questions to, bounce ideas off of and someone simply to be there for them when they're not sure what to do. It's important to look for more than just a mentor. If you don't have value to bring to the table, they may not be interested in mentoring you.

Start taking action by putting out bandit signs, using direct mail marketing, cold calling or doing something else and you'll find a mentor. Better yet, your mentor will find you.

What do I say to a Seller?

New wholesalers often wonder what to say to a seller. You should actually be doing more listening than talking with the seller. Asking questions about why they are looking to sell, how they would like the sale to go and if there are any repairs needed, will help you gain the information you need.

How Much Should I Offer for a Home?

Figuring out how much to offer is a bit of a science and it will vary from one market to another. Usually, the formula is simply ARV x 70% - Repairs - Wholesaling Fee. This will give you the maximum you want to offer, but it could vary a bit depending on the market and how aggressive you want to be.

How Should I Find Buyers?

As a new wholesaler, you probably want to start building a list of buyers. You can start by using other local investors to help with finding buyers before you have your own list.

Building your own list can be done by using ads on Craigslist and a simple Google search for potential cash buyers in your area. You can also pull a report of all the real estate sales that were cash deals in your area. Those buyers are probably going to be your buyers, too.

 

These four questions are commonly asked by new real estate wholesalers. If you're planning to start wholesaling or you're very new to it, make sure you take the time to do your research, gain answers to your questions and build your confidence.

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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Wholesaling Trumps Fix And Flip Real Estate In 2017

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on Thursday, 06 April 2017
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Is wholesaling the better real estate strategy in 2017?

The real estate market is always changing. That makes it smart to have a good mix of tactics to ensure cash flow remains consistent. Fixing and flipping was made cool by reality TV. Yet, current and emerging market conditions may make things easiest for wholesalers in 2017 and 2018.

There are several dynamics in play which may make things more difficult for house flippers and buy and hold investors this year, and looking forward. This includes; rising interest rates, declining rental rates, high property prices, and limited access to credit for retail home buyers.

Data from Zillow and reports from local landlords suggest that rents in San Francisco have been falling sharply. Zillow also predicts property prices there are peaking and will decline later this year. Lower rents make properties worth less. That can also cause havoc for landlords who are leveraged and have loans to cover. At the same time some parts of the country are seeing sellers and agents prices properties wildly high. They are pricing properties based on Airbnb rentals, or may just be throwing listings against the wall and are hoping for the best. While capital may be plentiful for real estate investors, it is still really hard and unappealing for regular home buyers to apply for mortgage loans.

This means some house flippers may find themselves caught with no profit, especially if they are taking extended timelines to fix and flip, or wind up spending too much on rehab. In contrast, wholesaling can work in any market. And there will still be demand for prime property, providing it is priced well.

Just think about what is easier. To put a property under contract for $150,000, that may be worth $250,000 after repairs, and selling it for $199,000. Or taking 3 months and putting in another $30,000 plus in improvements? In this scenario wholesaling would probably still be more profitable. The market for the property priced at $199,000 is also going to be a lot bigger than priced at its full retail ARV. Wholesaling gives the opportunity to get in, out, and paid, fast, with the least amount of risk.

There will still be viable rehab and rental deals out there today, but wholesaling may provide a much needed tactic for ensuring consistent returns and income in the months ahead.

 

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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Introducing HomeNotes - Record notes and home photos on your Android, iPhone or iPad

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on Friday, 06 May 2016
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HomeNotes_Logo.png


The perfect home buyer app that lets you record notes and pictures as you tour a property. Review and share your reports with others from your Android, iOS device or computer.


- FEATURES -

Use standard room names or add your own custom names

Pictures can be loaded as you tour the property or loaded later

Share your reports with friends, family, or clients

Pre-filled valuation spreadsheets (mortgage calculator, ROI)

Agent version allows agents to view their clients’ activity

Quick 4-star rating

Access all your property reports from iPhone, iPad or computer



HomeNotes is free for the first 3 properties.

Pro Version with unlimited properties is a $1.99 / month subscription, and $4.99 / month subscription for realtor/agent version which allows you to invite clients and see their saves.


Subscribe now to HomeNotes and get $1 off the first month with code "BEST"!



 

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Best Transactional Funding on the Radio

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on Wednesday, 09 December 2015
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We were recently interviewed by Vena Jones-Cox on WMKV 89.3FM (Cincinnati, OH) on Transactional Funding Fundamentals.  It is also on the archives of Vena's website, RealLifeRealEstate.com.

Check out this informative and insightful radio interview:  http://tinyurl.com/BTFonRadio

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Is Wholesaling Illegal?

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on Thursday, 04 September 2014
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Some local municipalities around the country have declared "wholesaling" real estate as illegal.  They contend that selling houses without owning it first is a violation of the law and may require a license.


Not so fast...


 

PS: Apologies for the audio in advance.  As always, we try to give you the best content we can to help your business.  In case the audio is not clear, our guests are Maurice A. Thompson, the Executive Director of 1851 Center for Constitutional Law, and Vena Jones-Cox, aka the Real Estate Goddess.  Maurice's website is ohioconstitution.org and Vena's website is regoddess.com.

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HUD Transactions

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on Friday, 24 January 2014
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Case Study of HUD same-day, back-to-back transaction with BestTransactionFunding.com

How the B investor bought and sold a HUD property within 6 hours with the help of BestTransactionFunding.com


Using BestTransactionFunding.com Transactional Funding for HUD Transactions

Helpful tips in using BestTransactionFunding.com successfully with HUD same-day, back-to-back closings. How does one characterize our funding - cash or loan? Should the B investor bid for HUD properties as an entity or a natural person? And much more...
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CNBC Special

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on Wednesday, 01 January 2014
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Investor explains how transactional funding can be used by flippers



BestTransactionFunding.com featured on CNBC

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Wholesaling Green Homes: 3 Opportunities, 1 Warning…

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on Thursday, 21 November 2013
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Sustainable, greener homes are increasingly becoming more in demand. So what options are there for wholesaling these properties, and what are the pitfalls for real estate investors?

The eco-friendly trend has been trying to find its wings for a while. Related terms have certainly been trending in online searches and new technology and features have been rolled out non-stop over the last couple of years. However, until now it really hasn’t proven to be a great profit center for property investors, especially those wholesaling houses.

This is changing rapidly though, partially thanks to green elements becoming more affordable, greater awareness of the need for it, and just as significantly the need for home buyers and all investors to be more ethical and socially conscious, or take a beating to their reputations and career or business growth.

We’ve covered a number of emerging real estate trends on the Best Transaction Funding blog recently, but how do they converge with this, and what unique niches offer interesting opportunities for wholesalers?

Affordable New Homes

It’s common knowledge that many investors and huge private equity firms have recently turned their focus to new construction and newer communities. Many hot home builders like LGI Homes which focuses on no money down, affordable homes have been incorporating a lot of new energy efficient and green features too.

While this might appear to be a tough niche for wholesalers there are always discounts for bulk buyers from home builders, as well as opportunities to bank on new phases lifting prices and in fill lots, or builder close-outs.

Pre-Fabricated Homes

No, not mobile homes, but pre-fabricated, manufactured houses and condos which are mostly constructed off-site and then assembled and permanently fixed on the desired location can often see great spikes in values in short periods of time and could offer great profit margins.

100% Sustainable Housing

Combining affordable living, pre-fab and new construction trends all into one ultra eco-friendly residence a new breed of 100% sustainable hybrid homes has been launched by Florida firm Mesocore. This is certainly a trend to watch, with lots of potential.

A Word of Warning

 

With the current frenzied rush to develop land and recycle abandoned buildings real estate investors and wholesalers not only need to be careful what they buy, but what they sell too. In a recent case in Detroit and old industrial property converted into condos contained major environmental issues. Naturally the builder went broke and vanished leaving Realtors and resellers on the hook for the damage to the tune of hundreds of thousands of dollars.

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Transactional Funding for Bailing Out Deals During Government Shutdown

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on Saturday, 05 October 2013
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The government shutdown has been causing havoc for many, but it also brings great opportunities for quick thinking real estate investors.

The current government shutdown, however short lived is being disruptive for many real estate transactions. There is little concern of any stunting of the new real estate boom, however the income interruption and hampering of closings for some are messing with deals.

Fidelity title is reportedly taking a beating to share prices, agents have been calling out for new buyers in their home listings online, and investors have been hitting online forums to complain about tenants alerting them to stopping rent payments and needing new buyers for deals.

Government backed loans may be affected and some processing of mortgages while federal employees are out. Once the 800k displaced federal workers are back in action they’ll now get their pay, but as an experienced investor knows sellers and agents aren’t eager to hang on for maybe closings these days.

It’s already a scary time of year for many sellers and agents, especially with the holidays looming. This is a great time for investors to be the hero and put super profits in the bank by using BestTransactionFunding.com to swoop in grab deals on their terms.

Now’s the time to ramp up wholesaling volume to finish 2013 strong. The extra income will afford investors to take some real relaxing time off before the end of year and roll into the New Year flush with cash and ready to get a great start on achieving annual goals.

So get the word out that you can help salvage deals on the rocks and make everyone’s year, including yours.
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Finding Investment Advice After Real Estate Gurus Get Shut Down

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on Friday, 30 August 2013
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Where will aspiring real estate investors find advice and guidance as the guru machines get shut down?

This week the New York Attorney General sued Donald Trump for allegedly “swindling” thousands of students out of tens of millions of dollars. The lawsuit surrounds Trumps real estate investing initiative, formerly known as Trump University, a failure to deliver on promises and operating as an unlicensed educational institution.

While Trump is no stranger to legal proceedings and certainly wouldn’t be put out much even if he did lose and had to shell out $40 million or more in refunds, the same doesn’t apply for the real of the real estate gurus that have popped up in the last few years. For them this could be time to make serious adjustments fast or risk being next in the firing line.

When these things start is it notoriously always followed by the domino effect. Even those that have strived to offer great education and products could still be victims of the witch hunt. So as the gurus vaporize how will investors find adequate advice in the vacuum?

Education and guidance is definitely needed for newer investors and constant learning is critical for staying ahead. Perhaps not at $35,000 a pop like some TV personalities are charging (though that’s actually a pretty modest figure for those starting out with capital), but going in blind will be far more damaging to personal finances and the national economy.

If gurus want to stay in business they will likely have to get licenses and share with the government, deliver on what they say, and deliver more real results.

In the meantime may be it is wise to look to independent coaches rather than info product systems. Find direct help from industry professionals to partner with and mentor under.

Fortunately for those interested in flipping properties wholesaling is pretty easy once you learn the ropes as long as you do your due diligence, stick to sound investment principals, and minimize risk by using other people’s money using transactional funding.
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Wholesaling Homes 2.0: Tactics for Forcing Dramatic Growth

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How can you take you’re your real estate wholesaling business from 0-60 in the next 60 days?

Regardless of whether you are just starting out flipping houses, are consistently turning over 4 houses a month or are churning out 100 wholesale deals a month there is plenty of room to grow. There has never been a better time to crank it up either.

The Time is Ripe

This is the time to do it. The stars are perfectly aligned for increasing volume and upping your real estate investment business’ position in the market with the optimal combination of trends in play. Demand and confidence are up, the timing in the housing cycle is ideal and there is plenty of distressed inventory, twined with rising home prices. The time to position yourself and your wholesaling business to reap the maximum rewards is now; ahead of expected surge in summer activity and influx of international capital.

So how do you take it to the next level quickly?

What does it require to double or triple the number of homes you are flipping each month? You’ll need more property inventory, more home buyers, more funding to make sure acquisitions aren’t hampered and streamlined systems.

Tips for Lining Up More Inventory in a Hot Market

It’s no secret that as the market is heating up, so is the competition over homes in many markets. So avoid the mayhem, avoid the stress and overpaying by leapfrogging the competition to find high volumes of deals.

Look to:

  • Non-performing mortgage notes
  • Construction REOs
  • Tap into mounting shadow inventory with bank contacts
  • Build an extensive referral partner network for tapping into off market properties

Grow your referral network quickly by using social media and organizing your own networking events and go beyond Realtors and loan officers to bank managers, attorneys, insurance agents, financial planners and counselors.

Tips for Attracting More Buyers in Bulk

Everyone in the world would like to own a slice of American real estate today, it’s just a matter of making sure they come to you, and not the competition.

So how to you lock them in fast and in large numbers?

  • Tap into the social networks of online influencers
  • Collaborate on marketing efforts with local business owners
  • Market to the targeted databases of subscribers magazines and blogs control
  • Reach out to foreign affiliates through chambers of commerce and Realtor groups
  • Launch a robust Google Adwords campaign for all the traffic and leads you can handle on demand

Tips for Finding More Funding

Having all the buyers and sellers in the world is great but even the most affluent investors need to stay liquid and will want to use leverage to ensure that they can capitalize on all of the opportunities available.

Conventional bank loans just won’t work for this strategy and the speed at which you need to operate.

Instead look for funding via:

  • Commercial mortgage lenders for bridge and blanket loans
  • Transactional funding through firms like Best Transaction Funding
  • Business loans
  • Private lenders through brokers or networking

The Key to Success…

Take the time to stop and systemize and automate everything now. Take a week off if you need to, or hire an assistant to do it. You simply can’t afford hiccups to derail your momentum later, or a lack of capacity to hold you back. Not having deals is one thing, but worse is having the above 3 factors lined up, and not being able to handle the deal flow.

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Wholesaling Homes: How to Stop a Seller Backing Out of Your Contract

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As a real estate wholesaler should you be worried about home sellers backing out of contracts? Can they just bail on a whim, why would they and what can you do to prevent it to avoid losing profits?

While a written and signed real estate sales and purchase contract that is secured by a deposit is meant to be legally binding on both parties sellers will try to wiggle their way out more often than you might think. For wholesalers this can put major kinks in cash flow, be costly when due diligence and marketing have been funded and put a dent in your reputation when your end buyers get messed around too.

So why do sellers pull these stunts, especially in this market?

Real estate wholesalers have to understand that flipping houses isn’t like pushing used cars. There is a lot more involved, and a lot more emotion comes into play too.

Sellers may want to get out of a contract for genuine reasons such as new job prospects falling through or family issues and so on. In these cases investors might want to give them a pass or at least some slack.

Other times it is greed that is the motivator. It can come from uneducated family and friends whispering in their ears that they should have asked for more. They might begin to regret agreeing to a sale too quickly if more offers come in later on. Or they might realize just how much you stand to make on flipping their house and want a slice.

So how can wholesalers minimize these issues?

Start by making sure they are really in the deal and all decision makers are on board from the get go.

Get better at your own due diligence and look out for sums that could dramatically reduce the seller’s net proceeds from the sale they may have overlooked. This can include mortgage late fees and attorney’s costs, code enforcement, contractor or HOA liens, pre-payment penalties on loans, federal tax liens, second mortgages and lines of credit and more.

Sticking to legitimate, wet funded, separate double closings is also smart versus flipping deal at the table or asking for large assignment fees which could cause real estate closings to erupt at the last second.

However, perhaps the single best defense is just to close quickly. Using transactional funding aka ‘flash funding’ you can close in just a couple of days and collect your profits before sellers even have time to think about trying to back out.

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4 Reasons to Ditch Rehabbing & Rely on Double Closings

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Rehabbing has been made to look really cool and fun by reality TV but there are some very good reasons why real estate investors should stick to wholesaling via double closings with transactional funding versus attempting to fix up homes and resell them.

There are many real estate investing gurus and programs out there promoting fixing up and flipping homes, yet far too many individuals are jumping in poorly equipped to make great buys or deal with the nuances of rehabbing properly, at least for maximum profits.

However, even for the pro DIY weekend warrior there are some powerful arguments to ditch this strategy in the current market and stick to instant flips with true wholesaling…

1. The High Cost of Rehabbing

Building material costs are already sky high and will only continue to go up as the economy improves and inflation balloons. A new National Association of Home Builders survey puts this as the top concern of U.S. builders as of last month, and if they are worried with the discounts they can get, everyone else should have an eye on it too. On top of this many are seriously underestimating the coming rapid rise of labor costs and competition for the best talent that will make this a difficult strategy to scale in coming months.

2. The ROI is Miserable

Far too many flippers are either over-improving or under-improving homes and burning precious working capital while actually reducing their true ROI. If you gut the house and redo the interior but neglect to replace the worn roof that prevents any buyer from obtaining insurance on it, it’s all been a waste. The same goes for dramatic makeovers that don’t add real appraised value. When you take time, labor and effort into consideration the ROI is often a lot lower that flipping these homes as is, especially if they can be leveraged with 100% LTV flash funding.

3. Not Necessary

With the presence of discounts, distressed properties in many forms and a variety of motivated sellers combined with rising home values, there is plenty of spread to cash in on without digging in and getting your hands dirty. So why bother?

4. Double Closings Reduce Risk

Not only does rehabbing come with a good share of pitfalls itself, any period of time a property is held means risk and a variety of threats. Using transactional funding for double closings dramatically reduces any risk and ensures greater overall profitability.
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Top 5 Fears of Real Estate Wholesalers in 2013 [How to Beat Them]

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What are the biggest challenges and fears facing real estate wholesalers in 2013 and how can you overcome them?

There is little question that we are seeing the best combination of conditions for flipping houses that we might have ever seen. Still new and veteran real estate wholesalers alike have their concerns, and rightly so considering the trough we are climbing out of. However, more than being afraid of risk some are equally or even more afraid of not being able to take full advantage of the current market and banking all they can while times are good.

So what’s bugging wholesalers today and how can you overcome these fears with ease?

The Top Five Concerns Facing Wholesalers Today:

1. Financing

It doesn’t matter whether you have $1 million sitting on the sidelines or only a pocket full of pennies. Investors want more money to make big moves and scale while the discounts are juicy. However, there are two sides to the financing challenge; wholesalers making acquisitions and finding buyers that can qualify for loans. When it comes to end buyers today look abroad; 35% of transactions today are cash deals and much of that money is coming from overseas. To fund your flips look to transaction funding for easy access and maximum leverage.

2. Deposits

Most wholesalers want to get as many offers out there as they can but they are also concerned abount the amount of earnest money deposits being demanded and the risk of losing them.

Three options to consider:

  • Get end buyer money upfront to fund deposits
  • Choose HUD homes which require very little down payment
  • Only make deposits with your own real estate attorney or title company

3. Getting Real Guidance

Statistics and forecasts continue to be confusing and many investors wish that they had access to an expert second opinion. This is a great time to take advantage of coaching; it’s what top performers do. It can help to cut through the media hype, keep you accountable and moving forward and provide the critical insight required for building a scalable and sustainable wholesale business.

4. Getting Better at Networking

Constant networking is the foundation of great success in real estate investing and a consistent flow of business and income. However, not every investor is a bubbly social extrovert. That doesn’t mean it can’t work for you.

For those that hate mingling in big crowds consider:

  • Showing up early and staying late to make easier connections
  • Slowing the pace and focusing on one or two good connections
  • Choosing a better venue. Try intimate dinners, lunches or activity based networking
  • Practice your pitch
  • Focus on how you can help them, not yourself

5. Understanding the Local Market

Many don’t see a relation between the media spin and their local markets. If yours hasn’t turned yet don’t complain; most investors want access to more distressed properties. The National Association of Home Builders Improving Market Index shows that 70% of major metros are on the rebound and every state has at least one major metro area moving up the list, showing the recovery spreading fast. Of course some patterns are changing, though there are great opportunities for flipping houses in any market. If you don’t like the mix of pros and cons in your local market you shouldn’t have to look too far afield to find the right blend.

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3 Keys to Massive Wholesaling Profits in 2013

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on Thursday, 31 January 2013
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2013 is lining up to be the best year ever seen for real estate investing and flipping houses. However, only those wired into the right trends, recognizing the most critical factors and positioning themselves accordingly will be those to reap the incredible rewards to be had.

So if you want to flip more homes than ever and reel in amazing profits what do you need to know and act on right now?

1. Move on the Fastest Growing Niche

All investors and wholesalers especially should be comforted to see big builders and even a lot of private equity moving out of the distressed residential space this year and back into building new homes and commercial debt. However, there will be plenty of new, green competition looking to cash in too. The easy deals with the biggest profits will be enjoyed by those that find an angle which allows them to side step the competition and grab great discounts on properties in the fastest moving niches.

One of these is certainly the high end market. In California 2012 saw million dollar plus home sales return to 2007 territory and a new record set for homes selling for over $5 million.

2. Capitalizing on the Most In Demand Area

The real estate landscape and migration patterns are changing dramatically. Tech, jobs, economic and security issues are pushing a major shift in where people are moving to and fleeing from, while the media continues to play a big role in directing the flow of investment capital by predicting new ‘hot spots’.

Recent data suggests more Americans are exiting states like NJ, IL and New York and are heading to DC, WV NV and the Carolinas.

3. Content

If content was critical for marketing last year, great content is 10 times as critical for success in 2013. Those looking for easy to close deals, fast flips, to get top dollar on re-sales and build a better buyers list this year will find no better marketing and branding tool for positioning themselves and forcing action that top notch content. Those that think they can skimp here will be those wondering what went wrong when they aren’t seeing the results they expected and have been spinning their wheels for months.
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Mobile Marketing for Wholesalers: Foreclosure Searches Up 180%

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on Thursday, 10 January 2013
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Mobile is fast shifting from an advanced trend to an absolute must for serious wholesalers, at least for those serious about doing serious volume and staying in the game for the long run.

New data shows just how important mobile is for real estate investors and where some of the sweet spots are…

The new report ‘Digital House Hunt’ from Google and NAR reveals those who purchased a foreclosure were much more likely to use the web in their searches over other buyers who used the web 90% of the time. Foreclosure related searches grew 180% in the third quarter of 2012 versus just 7% on desktops.

7 out of 10 who actually took action from their real estate searches used local keywords, with the top states for foreclosure searches being Florida, Nevada, Georgia, Arizona and Illinois.

Real estate searches on tablets were up over 300% for the year ending in Sept. 2012. 60% of home buyers who took action after a search did so within 60 days, with 24% acting the same day.

Who’s searching? The largest group was 25-34 year olds followed by 35-44 year olds.

There are many ways to capitalize on mobile marketing for real estate wholesalers from apps to advertising in iPad magazines and video. However, it is critical to dig into the raw data to maximize results and ROI.

For example many might be aware that video is also a growing marketing trend and YouTube is still responsible for the most views, but few probably realize that most home buyers watch videos to check out specific neighborhoods, not for watching testimonials or home tours.

By the end of this year those real estate wholesalers not heavily invested in mobile marketing will be at a severe disadvantage.

What are you doing to incorporate mobile marketing in your real estate business and what have you tried so far?

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Flipping Houses: Cashing in on Sandy

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on Wednesday, 31 October 2012
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Hurricane Sandy may have brought devastation but it also brought massive money making opportunities for those flipping houses too…

You can bet private equity giants and hedge fund managers are really wishing they had gotten into flipping real estate instead of turning REOs into rentals now.

Hurricane Sandy has been devastating for the east coast and the tragedy of that shouldn’t be taken lightly but rather than meaning taking advantage of those in trouble, investors can pull in big profits from providing much needed services and helping those in a bind.

There may be many ways to do this but Sandy, as with previous storms has proven that wholesaling houses continues to be the safest and ultimately most profitable real estate investing strategy. In addition to no holding costs or liability from tenant lawsuits, for wholesalers there is no risk of property damage, no hassle of dealing with insurance companies and no fear of being stuck with dead weight properties that drain cash flow.

Hurricane Sandy has potentially damaged hundreds of thousands of properties in the northeast, causing more foreclosures, rendering many homeless and putting other real estate investors who weren’t prepared out of business.

This brings plenty of opportunity for flipping a massive volume of homes in the next few months. There are going to be a lot of ex-homeowners flush with insurance cash needing to buy homes, many entering the pre-foreclosure stage as they are too strapped to pay their mortgages and those who simply can’t afford to secure their homes and face big fines for not doing so and a void left where other wholesalers failed to secure the tools to stay operational in times like these.

Just make sure you do your due diligence before laying out any cash and ensuring that the properties you put under contract can actually be resold.
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