Real Estate Investors Setting Up Sizzling Summer Marketing Campaigns
Summer is coming and bringing with it 2012’s peak home buying season. Real estate investors cannot afford to underestimate the importance of cranking up their marketing to capitalize on the demand and the need to add a little extra sizzle to their campaign over the next few weeks.
Summer is hot for real estate investors flipping houses. Between homeowners needing to sell and find new housing before the new school year starts and vacationers getting swept up in the emotion of the moment and staking their claims to second homes it’s all go.
This year will likely even be hotter than ever before between the looming deadline for the best benefits of completing short sales before August and low mortgage interest rates. Investors who haven’t crafted a special set of marketing campaigns to kick off and position themselves as the top source for great properties this summer are going to be suffering and lagging behind well into next year.
Real estate investors need to establish dominance in their area quickly. The competition will be turning up the heat on their advertising campaigns that’s for sure. So why not blow them out of the water with a big splash to sweep up the summer home sales rush in your region? Think press releases broadcast across the web, getting featured in the local newspaper and community newsletters, cranking up PPC ad volume and swarming the streets with new signs.
Remember that the pressure is also on all types of other local organizations right now too. Your city probably has a sizable budget for attracting extra visitors in the summer months, while travel related companies and websites are pumping up their efforts too. Look for opportunities to collaborate, put together events, share lists and exchange guest blogs.
Property prices are incredibly low and interest rates never better so there should be no reason the majority of home shoppers out there can’t get a deal. Have homes to flip and having trouble selling because of potential buyer’s lack of down payment and money for closing costs? Well, the good news is that the Fed recently reported American banks loosening credit standards for all types of consumer loans and credit cards since the beginning of 2012. Could some of these lending channels work for funding down payments and closing costs? What about state and local down payment assistance programs?
With easy access to ‘all-you-can-eat’ cash in the form of transactional funding for investors the only thing holding you back from flipping an incredible amount of homes over the next few months is your marketing..
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"I want thank you for the excellent service I received from Best Transaction Funding.The quick response I received from your company from the beginning of the transaction and to the end was unbelievable. I also want to give a special compliment to you as well. You went to great lengths to keep me informed and gave my title company all the information they needed to complete a successful closing. I cannot express how thankful I am. Such service builds great working relationships. I will definitely recommend Best Transaction Funding to all my fellow investors. Thank You."
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- Ericka B., Real Estate Investor, CA
