Is Your Real Estate Investment Business Missing these Essential Social Elements?
There has never been an easier time for flipping houses. Between easy access to transactional funding, ridiculously inexpensive properties and a rebounding market with plenty of interested buyers, the only thing holding back real estate investors from making more money than they ever imagined is their marketing.
Clearly social media is perhaps the fastest, easiest and most cost effective means of marketing for real estate investors today. However, many are missing out on the following 4 essential social strategies for maximum lead generation and ROI…
1. SMO
By now, whether they like it or not, there is no excuse for any investor not to have a presence on Twitter, Facebook and LinkedIn. Whether these opportunities are being maximized may be a whole different story but there is plenty of free information out there on the web for investors to educate themselves with. However, where 90% of investors are failing is not optimizing their social media profiles for the search engines. The right keywords and keyword placement on your profiles and in your posts can make all the difference in being found by motivated sellers and interested buyers. Don’t do anything else until you’ve done this.
2. Google+
Some tech snobs may try to talk down Google+ because it hasn’t surpassed Facebook’s user numbers yet. Perhaps they forget that it was launched several years later or that it has a more niche following. The point is that the users Google+ does have are ideal for real estate marketing. Plus, the SEO benefits of being on G+ are huge.
3. Pinterest
Many new social networks pop up every month, make a buzz and fade away. Pinterest appears to be one of the few here to stay. While its marketing power has been doubted for many industries, Pinterest is an amazingly powerful platform for real estate investors. Add a badge to your real estate blog so that readers can Pin your content, post awesome photos of your homes and rehabs and even use it for creating your own online TV channel.
4. Story Telling as a Marketing Strategy
What you post on your social profiles is just as important as how they look visually, how well they are optimized and how great your product is. It is common knowledge that selling at the public is out and attraction marketing is in. A great way to achieve this and make your social posts and properties more attractive and interesting is through story telling. This applies to your ‘about’ section and what you say about your brand as well as your homes. Look at some of the recently listed homes on the market including the home where Marilyn met JFK and the house that Howard Hughes crashed into.
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"I want thank you for the excellent service I received from Best Transaction Funding.The quick response I received from your company from the beginning of the transaction and to the end was unbelievable. I also want to give a special compliment to you as well. You went to great lengths to keep me informed and gave my title company all the information they needed to complete a successful closing. I cannot express how thankful I am. Such service builds great working relationships. I will definitely recommend Best Transaction Funding to all my fellow investors. Thank You."
- Frank Olaitan, Real Estate Investor, MD
"I can't thank you and your company enough for providing funding for our latest project, and right at the last minute. You came through with funding in less than 24 hours and coordinated with the closing agent and attorneys like you had been involved with our project the entire way. I'll know exactly where to call for the funding we'll need for our next project."
- Dave Pricken, Real Estate Investor, NJ
"Thank you so much! I just had a talk with our Realtor on both properties and told him amazing things about your company!... Normally I rehab the houses and re resells them. I just don't have the patience for that work anymore. This [transactional funding] is such a better way for me and less stress."
- Steven Kupecz, Real Estate Investor, TN
"We want to thank you for the exceptional customer service you provided. No one comes close. We had contacted a competitor the same time we contacted your company. Your company responded with in a few minutes while the competitor has yet to respond weeks later even after multiple phone calls and emails. Thanks again for the unmatched customer service."
"We had looked into several transaction lenders for a couple properties we were trying to flip. Your company was the most responsive and had the best pricing. Even though we had logistics issues with the B/C lender, your company acted very professionally and handled our requests beyond our expectations."
"Thank you for your commitment to an excellent customer experience."
- Phoenix Properties, LLC, Ronald Destefani, Investor, PA
"I was studying on how transactional funding works and you guys had the best and most thorough explanations posted so I could fully understand the details in back to back closing. I'd already started setting everything up but your video confirmed that I'm on the right track."
- La'Donna Turnipseed-Scott, Investor, LA
"....a few months back, I happened upon a video, on your site, regarding the use of transactional funding with Hud properties; and I found myself replaying the video over and over because of the value that I saw in the message...it actually explained the process, step-by-step on how to submit a Hud deal by using transactional funding. Once I completed the video, my initial response was to take immediate action by duplicating what I had learned from the video into real time. So I did some research on properties in a market where I knew I had buyers; and put together a hud deal. I then located a realtor able and willing to submit my bid online and within a couple of days, to my surprise, received a call telling me that I had won – my very 1st Hud bid."
"To you I say, ”KUDOS to Best Transactional Funding and Thank you for providing the education and services to Real Estate Entrepreneurs like me. Please keep up the good work!'"
- T. A. Davis, Investor, NJ
"You each deserve high marks for your wonderfully quick response time to each of our questions and requests! You hit home runs with us! Your application system was easy to use. Our deal met your qualifications and every time Rob Kozak or any member of Mystic Properties, LLC phoned, we received a "real" person dialing back to speak with us.
Your patience and persistence were exceptional in dealing with our business interests. Thank you for such great customer service! We look forward to working with your staff, again, in the future. We like referring people to you, as us, our team would have missed-out on an excellent earning opportunity.
Your help negotiating with our title company made our back-to-back deal, finally happen. People noticed on settlement day how effectively and efficiently your part of the transaction was organized and executed. Again, thank you for truthfully being the "BEST" at what you do!"
- Diane McAdams, Mystic Properties, LLC, Real Estate Investor, Pennsylvania
"Boy, you guys are impressive! I can’t thank you enough for scrambling and getting my deal done at the last minute like that. You and your team were awesome!"
- Donna Bauer, The NoteBuyer Inc., Real Estate Investor, OH
"Thank you so much for working so diligently with me. Your services really are the "BEST". I look forward to working with you in the near future!"
- Ericka B., Real Estate Investor, CA
