Essential Tips for Real Estate Investors Seeking Top Google Rankings
Getting your real estate website on the first page of Google and keeping it there is about more than just bragging rights. It is about gaining the most traffic, enabling prospects to find you, dominating your market and doing more deals with a higher ROI.
So how can you get your real estate investing website and blog to appear higher up in Google searches?
Google is on a constant mission to crackdown on poor quality, copied and highly spun content. Keep it fresh, unique, less keyword stuffed and more locally focused.
Video has been called one of the hottest marketing trends of the year and the search engines say they love it too. So where possible upload your videos to YouTube and syndicate your videos to your website, blog and social media. For real estate investors this can be a mix of property tours, tips, customer testimonials and slide show presentations.
However, with the news of Instagram’s sale to Facebook for a cool $1 billion and the growing popularity and buzz around Pinterest it is clear that photos and images may be just as important as video for investors promoting themselves and their properties on the web. Pus, of course they are a lot less expensive to generate than video.
Social media’s effect on search engine rankings is perhaps the most underestimated by real estate investors today. Some investors have believed that they could get away without social because they just don’t get it or recognize the immediate benefits. However, social is becoming increasingly critical to your search engine rankings according to executives from Bing. If you are not marketing on the major social networks, getting conversations going and optimizing with keywords and links you are missing out on the ability to boost your rankings.
Google feels so strongly about the current abuses of link exchanging and the junk links which are being exchanged it actually took the time to send out warning emails to webmasters that their sites could be de-indexed for engaging in excessive black hat practices and featuring poor quality links. A perfect example is the down fall of BMR.
Link building is important for good SEO and rankings, just be more selective about who you link to. Look for quality, related affiliate marketing programs to join and reserve your advertising for below the fold in the page.
There will be more changes to come and real estate investors must keep on top of them if they wish to maintain good rankings. However, Google assures us that those who focus on quality and interesting content will be rewarded.
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"I want thank you for the excellent service I received from Best Transaction Funding.The quick response I received from your company from the beginning of the transaction and to the end was unbelievable. I also want to give a special compliment to you as well. You went to great lengths to keep me informed and gave my title company all the information they needed to complete a successful closing. I cannot express how thankful I am. Such service builds great working relationships. I will definitely recommend Best Transaction Funding to all my fellow investors. Thank You."
- Frank Olaitan, Real Estate Investor, MD
"I can't thank you and your company enough for providing funding for our latest project, and right at the last minute. You came through with funding in less than 24 hours and coordinated with the closing agent and attorneys like you had been involved with our project the entire way. I'll know exactly where to call for the funding we'll need for our next project."
- Dave Pricken, Real Estate Investor, NJ
"Thank you so much! I just had a talk with our Realtor on both properties and told him amazing things about your company!... Normally I rehab the houses and re resells them. I just don't have the patience for that work anymore. This [transactional funding] is such a better way for me and less stress."
- Steven Kupecz, Real Estate Investor, TN
"We want to thank you for the exceptional customer service you provided. No one comes close. We had contacted a competitor the same time we contacted your company. Your company responded with in a few minutes while the competitor has yet to respond weeks later even after multiple phone calls and emails. Thanks again for the unmatched customer service."
"We had looked into several transaction lenders for a couple properties we were trying to flip. Your company was the most responsive and had the best pricing. Even though we had logistics issues with the B/C lender, your company acted very professionally and handled our requests beyond our expectations."
"Thank you for your commitment to an excellent customer experience."
- Phoenix Properties, LLC, Ronald Destefani, Investor, PA
"I was studying on how transactional funding works and you guys had the best and most thorough explanations posted so I could fully understand the details in back to back closing. I'd already started setting everything up but your video confirmed that I'm on the right track."
- La'Donna Turnipseed-Scott, Investor, LA
"....a few months back, I happened upon a video, on your site, regarding the use of transactional funding with Hud properties; and I found myself replaying the video over and over because of the value that I saw in the message...it actually explained the process, step-by-step on how to submit a Hud deal by using transactional funding. Once I completed the video, my initial response was to take immediate action by duplicating what I had learned from the video into real time. So I did some research on properties in a market where I knew I had buyers; and put together a hud deal. I then located a realtor able and willing to submit my bid online and within a couple of days, to my surprise, received a call telling me that I had won – my very 1st Hud bid."
"To you I say, ”KUDOS to Best Transactional Funding and Thank you for providing the education and services to Real Estate Entrepreneurs like me. Please keep up the good work!'"
- T. A. Davis, Investor, NJ
"You each deserve high marks for your wonderfully quick response time to each of our questions and requests! You hit home runs with us! Your application system was easy to use. Our deal met your qualifications and every time Rob Kozak or any member of Mystic Properties, LLC phoned, we received a "real" person dialing back to speak with us.
Your patience and persistence were exceptional in dealing with our business interests. Thank you for such great customer service! We look forward to working with your staff, again, in the future. We like referring people to you, as us, our team would have missed-out on an excellent earning opportunity.
Your help negotiating with our title company made our back-to-back deal, finally happen. People noticed on settlement day how effectively and efficiently your part of the transaction was organized and executed. Again, thank you for truthfully being the "BEST" at what you do!"
- Diane McAdams, Mystic Properties, LLC, Real Estate Investor, Pennsylvania
"Boy, you guys are impressive! I can’t thank you enough for scrambling and getting my deal done at the last minute like that. You and your team were awesome!"
- Donna Bauer, The NoteBuyer Inc., Real Estate Investor, OH
"Thank you so much for working so diligently with me. Your services really are the "BEST". I look forward to working with you in the near future!"
- Ericka B., Real Estate Investor, CA
