Stop Making It So Hard For People To Give You Money

by blogger1
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on May 11 in BestTransactionFunding

You are in real estate to make money, right?


Yet, the irony is that today so many businesses are making it increasingly harder for potential customers to give them money.


The slower money comes in, the higher the risk you will run into cash flow shortfalls, and miss out on the best buying opportunities.


The harder it is for buyers, renters, and investors to give you money, the lower the value of your product and service to them, and the higher the likelihood that they will just go fuel your competition with their capital instead. Today, convenience is even more important than price. Otherwise we wouldn’t have companies like Uber Eats, Doordash, and Instacart, all valued at over $20B.


Critical Mistakes Not To Copy For RE Pros & Businesses

One of the biggest problems in this industry is that so many otherwise highly intelligent real estate professionals and business owners think they ought to copy the competition, who they view as being successful.


Odds are that you don’t really know what’s working internally for others, or how broke they really are, and where they are bleeding money and customers.


Today, what is even more important than how many people are buying from you and giving you money, is how many are not, and who are going to feed your competition with more money to use against you.


Payment Options

Are you providing the payment options that work for your customers and are giving them the flexibility they need to pay you fast and consistently?


That may include Paypal, personal checks, bank wires, Cashapp, Bitcoin transfers, cash, or incorporating Buy Now Pay Later. Whatever your business model, incorporate as many as possible.


There should never be an excuse for them not to give you money.


Messy Websites & Detours

Some website operators appear to think that if one popup ad doesn’t work, it will work better if they throw up 5 or 10. More often than not, this is just going to turn off prospects instead.


You want to remove all roadblocks and streamline them purchasing from you, not add more hurdles.


Make sure your buy now button is big and obvious, and the process is simple.


Many sites now force people to sign up or register, which just sends qualified and serious prospects to the next competitor.


While list building can be useful, data is also becoming a bigger risk for businesses to collect as well.


Customer Service

Forget wasting money on expensive automated phone systems or chat bots that just drive customers crazy until they quit trying.


Whether you are renting or flipping real estate, investing $15, $33, or even $60 an hour for an on demand live phone rep to provide human service can more than pay for themselves. Especially when you consider the alternative is missing out on a $1,000 rent check, or $40,000 plus profit on a wholesale deal.

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