How To Use Inflation To Your Advantage
How can real estate investors use inflation to their advantage?
We all know that inflation has been breaking records. Yet, according to Treasury Secretary Janet Yellen, it could get far more extreme this year. She warns of “enormous” economic impacts from current crises.
This means that we could easily see the most furious rate of inflation in US history by the end of 2022. That is scary for a lot of people. For a lot of people who are not prepared and positioned for it, it should be.
Yet, it is also presenting equally unprecedented opportunities for real estate investors. Both to help others, and scale their own ventures.
Start By Preparing Yourself
Begin by insulating and positioning yourself for what’s coming.
Be sure you have revisited your budgets at home and in your business to account for inflation in your own costs.
Prepare your systems for scale now. Don’t get caught in the weeds, and sabotage this opportunity by being unorganized.
Free up more cash. Use transactional funding to do more wholesale real estate deals. This way you can maximize the number of deals you can do, while staying flush.
Determine who it is that you can help in terms of buyers and sellers this year.
Finding The Motivated Sellers
Property owners are being hit hard with inflation from every angle. Absolutely every expense is going up.
Note that this doesn’t just apply to homeowners, but also commercial property owners and businesses. Many of which have additionally been hit by lockdowns, riots and looting, and disruptions to their business models.
A big part of finding the motivated sellers now, is understanding where they are feeling the inflation pain the most, and how it will show up.
Alternative Leads
Instead of competing for leads based on the same data, consider alternative leads. Instead of REOs and foreclosures, how about leads on people trying to sell their vehicles because they cannot afford them anymore?
What about leads on those with large amounts of revolving debt sensitive to interest rate increases? Or those defaulting on business loans?
Targeting People To Market To
If you are mailing, using social media marketing, content marketing, or outdoor advertising and PPC, who will you target?
It could be owners of properties in HOAs who are raising their dues. Cities with even fiercer rates of inflation in living costs. Groups of the population hit especially hard by taxes. Or those heavily reliant on gas vehicles for work and everyday.
Motivated Buyers
Of course, to complete the cycle and turn deals into dollars you have to sell them too.
This could be targeting retail buyers moving to cheaper areas. Especially those cashing out lots of equity. As well as those now interested in using their equity windfalls to invest in real estate.
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