Is It A Real Estate Business Or A Content Business?
Is your company a real estate business or a content business? How does this impact your most important moves and the investments that you should be making?
Undercover Real Estate Businesses
It used to be that many companies were really just real estate businesses in disguise. McDonalds is probably the most obvious of these. It’s not about the dollar menu burgers. It’s about the real estate.
This has also been true of schools and the most famous universities, as well as government. Ivy League colleges are really just real estate businesses which also happen to have students as tenants, and tuition as an extra form of cash flow. The US government is probably the biggest landlord in the world. Everyone has to pay them rent every year in the form of annual property taxes. They seize property and resell it when it suits them. The same may be true of many big funds which trade other financial products to pay for prime real estate.
However, all of this is changing. It may have already changed.
It’s A Content Business
Today, many, if not most of the biggest businesses are actually content businesses in disguise.
Netflix is not a technology company, it is a content company. Disney, Google, Zillow, Facebook, Twitter, and AT&T, are all content companies. They own a lot of prime real estate, but they generate billions of dollars in annual revenues from their content. They are happy to buy up other businesses with great content for billions of dollars.
Of course, real estate businesses are content companies too. Whether it is pushing out listings, home value tools, renovation tips, or investment advice, it is increasingly about the content.
The Big Question Is...
How strong is your content game?
Content will make or break you. It will determine how much real estate you can sell if that is still your thing. As well as how much other income you can generate.
Content in its many forms is increasingly differentiating the few leaders from the masses of wannabes. So, how are you capitalizing on this shift? Are you doing enough content? Are you putting out the highest quality content in your space? Are you monetizing the content itself in addition to making more real estate deals as a result of your content?
Top Funding News
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"I want thank you for the excellent service I received from Best Transaction Funding.The quick response I received from your company from the beginning of the transaction and to the end was unbelievable. I also want to give a special compliment to you as well. You went to great lengths to keep me informed and gave my title company all the information they needed to complete a successful closing. I cannot express how thankful I am. Such service builds great working relationships. I will definitely recommend Best Transaction Funding to all my fellow investors. Thank You."
- Frank Olaitan, Real Estate Investor, MD
"I can't thank you and your company enough for providing funding for our latest project, and right at the last minute. You came through with funding in less than 24 hours and coordinated with the closing agent and attorneys like you had been involved with our project the entire way. I'll know exactly where to call for the funding we'll need for our next project."
- Dave Pricken, Real Estate Investor, NJ
"Thank you so much! I just had a talk with our Realtor on both properties and told him amazing things about your company!... Normally I rehab the houses and re resells them. I just don't have the patience for that work anymore. This [transactional funding] is such a better way for me and less stress."
- Steven Kupecz, Real Estate Investor, TN
"We want to thank you for the exceptional customer service you provided. No one comes close. We had contacted a competitor the same time we contacted your company. Your company responded with in a few minutes while the competitor has yet to respond weeks later even after multiple phone calls and emails. Thanks again for the unmatched customer service."
"We had looked into several transaction lenders for a couple properties we were trying to flip. Your company was the most responsive and had the best pricing. Even though we had logistics issues with the B/C lender, your company acted very professionally and handled our requests beyond our expectations."
"Thank you for your commitment to an excellent customer experience."
- Phoenix Properties, LLC, Ronald Destefani, Investor, PA
"I was studying on how transactional funding works and you guys had the best and most thorough explanations posted so I could fully understand the details in back to back closing. I'd already started setting everything up but your video confirmed that I'm on the right track."
- La'Donna Turnipseed-Scott, Investor, LA
"....a few months back, I happened upon a video, on your site, regarding the use of transactional funding with Hud properties; and I found myself replaying the video over and over because of the value that I saw in the message...it actually explained the process, step-by-step on how to submit a Hud deal by using transactional funding. Once I completed the video, my initial response was to take immediate action by duplicating what I had learned from the video into real time. So I did some research on properties in a market where I knew I had buyers; and put together a hud deal. I then located a realtor able and willing to submit my bid online and within a couple of days, to my surprise, received a call telling me that I had won – my very 1st Hud bid."
"To you I say, ”KUDOS to Best Transactional Funding and Thank you for providing the education and services to Real Estate Entrepreneurs like me. Please keep up the good work!'"
- T. A. Davis, Investor, NJ
"You each deserve high marks for your wonderfully quick response time to each of our questions and requests! You hit home runs with us! Your application system was easy to use. Our deal met your qualifications and every time Rob Kozak or any member of Mystic Properties, LLC phoned, we received a "real" person dialing back to speak with us.
Your patience and persistence were exceptional in dealing with our business interests. Thank you for such great customer service! We look forward to working with your staff, again, in the future. We like referring people to you, as us, our team would have missed-out on an excellent earning opportunity.
Your help negotiating with our title company made our back-to-back deal, finally happen. People noticed on settlement day how effectively and efficiently your part of the transaction was organized and executed. Again, thank you for truthfully being the "BEST" at what you do!"
- Diane McAdams, Mystic Properties, LLC, Real Estate Investor, Pennsylvania
"Boy, you guys are impressive! I can’t thank you enough for scrambling and getting my deal done at the last minute like that. You and your team were awesome!"
- Donna Bauer, The NoteBuyer Inc., Real Estate Investor, OH
"Thank you so much for working so diligently with me. Your services really are the "BEST". I look forward to working with you in the near future!"
- Ericka B., Real Estate Investor, CA
