The Mother Of All Lead Generation Days For Real Estate Investors
Want more real estate leads and deals? Don’t snooze on this important day…
Mother’s Day is one of the top days for real estate investors. Recognize the massive opportunity, approach it in the right way, and you might find it the most pivotal weekend of your year.
Why Mother’s Day is so Important For Real Estate Investors
In the US, Mother’s Day 2019 lands on Sunday May 12th. Not only is it a day not to ignore for moms in the real estate industry, but none of us would be here if it wasn’t for a mother.
The most experienced real estate investors understand this one thing which is even more important than location. It’s that mothers are the chief decision makers. Whether they are the head of the household on their own, or they are the backbone of the family unit, it’s the moms that really make the decision on where to live, rent, buy, when to sell, where to invest the money and what work is engaged in. It really is.
If your product or service isn’t tailored to moms, then you are really missing out. This factor alone has made and broken big funds and developers.
Mother’s Day Marketing with the Right Attitude
The key to Mother’s Day for real estate investors is to start with the right attitude. Be wary of the temptation to oversell and unleash cheesy, salesy campaigns. Respect them, honor them, give, build relationships, educate and share knowledge. Seek to empower them to take care of themselves, their families and their communities.
Beyond the Average Mother’s Day Card
Done right, direct mail is still a very powerful and profitable tool for real estate investors. The overdone ‘yellow letter’, postcards and similar mail campaigns may not cut it. This is one of those times of the year when you want to weight your budget for sending something special to all the mothers in your database.
Mother’s Day Events
There are endless opportunities for Mother’s Day themed events. Open houses, educational events, fun meetups and brunches are all options. Give back, show them the opportunities in a warm way, and maybe create new property scouts and brand ambassadors in the process.
Online Contests
Have your online followers nominate their favorite mothers for giveaways. That can range from a whole house to a month of rent or mortgage payment, paying their property tax bill, a Lowe’s gift card or a pampered spa day.
Quality Time
Don’t forget to spend quality time with the mother figures in your life. If you are a mother, take time to celebrate what real estate has done for you as a mom, or enabled you to do for moms.
What are you going to do for Mother’s Day 2019? Let us know on Facebook!
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