The automation of marketing is really going to separate the winners from the rest in real estate in 2018. What can investors do to streamline their businesses, stay in the game, and grow?
The Importance of Real Estate Marketing Automation
Real estate investors and businesses must automate as much as they can, especially in marketing and customer service. These departments are jammed with repetitive tasks, that can suck time, and don’t always deliver the best ROI on it.
Automation can streamline the management of these parts of your business. It can free you up to work on more important money making tasks, help you get better returns on any labor you have others putting in for you, facilitate faster and larger growth, and maximize your marketing budget. This can all dramatically increase both the top and bottom line, while making what you do a lot more enjoyable.
So, what should investors be automating?
Investors must have some type of email marketing automation software. You need follow up emails, autoresponders, newsletters,marketing emails and alerts to new opportunities. Once you plug these into a good system, it slashes your workload, and makes it much easier to grow and convert leads. Infusionsoft has grown in popularity, but Mailchimp is still among the most affordable, easy to use, and easy to integrate with websites, forms, and landing pages. Done right, recent stats show that email is 3x better at generating leads than social media, and leads to higher sales.
Outsourced Workers
Outsourcing to remote workers is now far more common than hiring locally. It offers a lot of efficiency. After all, we still can’t effectively automate everything without humans. We still need original content, and human experts to decipher the big data. However, there is a lot that investors and business owners can do to automate this work as well. Consider creating briefs for different roles and types of content, which act as template guidelines. That ensures you get what you want the first time around, and it is uniform with your branding. It’s also seamless if you need to switch staff or have a temp stand in. Some really bog themselves down in managing remote teams too. They send everything one piece at a time, and set themselves up to have to go in and set up new milestones or make payments throughout the week. All of which can disrupt more important work and closings. Or they end up not being consistent with marketing. It’s far better to hire better teams, give them a big deposit, or put them on an automated hourly system, and just let them crank away in the background, while you get on with closing the sales.
Automating the Phone
The phone is still a powerful tool in real estate. It’s just that the best practices have changed. New tech enables real estate marketers to blast text messages in bulk, and even drop voicemails in inboxes without risking being bounced by callers who reject strange numbers. When integrated with your CRM, all of your calls and reminders get stored in one place, with call data getting automatically recorded. That again saves time, saves customer frustration because you can easily see their history, and enables you to help them better on the fly.
How are you automating your marketing?
"I want thank you for the excellent service I received from Best Transaction Funding.The quick response I received from your company from the beginning of the transaction and to the end was unbelievable. I also want to give a special compliment to you as well. You went to great lengths to keep me informed and gave my title company all the information they needed to complete a successful closing. I cannot express how thankful I am. Such service builds great working relationships. I will definitely recommend Best Transaction Funding to all my fellow investors. Thank You."
- Frank Olaitan, Real Estate Investor, MD
"I can't thank you and your company enough for providing funding for our latest project, and right at the last minute. You came through with funding in less than 24 hours and coordinated with the closing agent and attorneys like you had been involved with our project the entire way. I'll know exactly where to call for the funding we'll need for our next project."
- Dave Pricken, Real Estate Investor, NJ
"Thank you so much! I just had a talk with our Realtor on both properties and told him amazing things about your company!... Normally I rehab the houses and re resells them. I just don't have the patience for that work anymore. This [transactional funding] is such a better way for me and less stress."
- Steven Kupecz, Real Estate Investor, TN
"We want to thank you for the exceptional customer service you provided. No one comes close. We had contacted a competitor the same time we contacted your company. Your company responded with in a few minutes while the competitor has yet to respond weeks later even after multiple phone calls and emails. Thanks again for the unmatched customer service."
"We had looked into several transaction lenders for a couple properties we were trying to flip. Your company was the most responsive and had the best pricing. Even though we had logistics issues with the B/C lender, your company acted very professionally and handled our requests beyond our expectations."
"Thank you for your commitment to an excellent customer experience."
- Phoenix Properties, LLC, Ronald Destefani, Investor, PA
"I was studying on how transactional funding works and you guys had the best and most thorough explanations posted so I could fully understand the details in back to back closing. I'd already started setting everything up but your video confirmed that I'm on the right track."
- La'Donna Turnipseed-Scott, Investor, LA
"....a few months back, I happened upon a video, on your site, regarding the use of transactional funding with Hud properties; and I found myself replaying the video over and over because of the value that I saw in the message...it actually explained the process, step-by-step on how to submit a Hud deal by using transactional funding. Once I completed the video, my initial response was to take immediate action by duplicating what I had learned from the video into real time. So I did some research on properties in a market where I knew I had buyers; and put together a hud deal. I then located a realtor able and willing to submit my bid online and within a couple of days, to my surprise, received a call telling me that I had won – my very 1st Hud bid."
"To you I say, ”KUDOS to Best Transactional Funding and Thank you for providing the education and services to Real Estate Entrepreneurs like me. Please keep up the good work!'"
- T. A. Davis, Investor, NJ
"You each deserve high marks for your wonderfully quick response time to each of our questions and requests! You hit home runs with us! Your application system was easy to use. Our deal met your qualifications and every time Rob Kozak or any member of Mystic Properties, LLC phoned, we received a "real" person dialing back to speak with us.
Your patience and persistence were exceptional in dealing with our business interests. Thank you for such great customer service! We look forward to working with your staff, again, in the future. We like referring people to you, as us, our team would have missed-out on an excellent earning opportunity.
Your help negotiating with our title company made our back-to-back deal, finally happen. People noticed on settlement day how effectively and efficiently your part of the transaction was organized and executed. Again, thank you for truthfully being the "BEST" at what you do!"
- Diane McAdams, Mystic Properties, LLC, Real Estate Investor, Pennsylvania
"Boy, you guys are impressive! I can’t thank you enough for scrambling and getting my deal done at the last minute like that. You and your team were awesome!"
- Donna Bauer, The NoteBuyer Inc., Real Estate Investor, OH
"Thank you so much for working so diligently with me. Your services really are the "BEST". I look forward to working with you in the near future!"
- Ericka B., Real Estate Investor, CA