New Google Pigeon Update Shakes Up Online Real Estate Market
Will Google’s new Pigeon update kill your real estate website traffic?
According to SEO experts Google’s latest change to how it ranks websites in search has impacted as many as 60% of results. Among those most seriously effected have been mortgages, apartments for rent, and local real estate businesses. If it hasn’t hit your property website yet, the rolling algorithm could very soon.
So what has Google done now? How can real estate wholesalers claw their way back to more traffic?
Google Pigeon Update
According to Search Engine Land, the new Google Pigeon update seems to mostly be a response to Yelp’s complaints about its pages not having a high enough rank in search results. This is based on Yelp results now placing at the top if “Yelp” is included in search terms.
However, Yelp hasn’t been the only resulting change. The big shake up is that the old local business directory results are being removed in many searches. This means the local real estate businesses which used to show up on page one of Google are gone. They appear to be replaced mostly with Zillow and Trulia results, with Realtor.com putting up an admirable fight.
This means many local real estate companies may already have lost 60% of their online business, even if they haven’t realized it yet.
How to Fight Back
- Join more business directories, especially local ones, including magazine directories
- Review all online business listings and make sure your information matches
- Optimize business listings for local and niche keywords
- Consider building your own local real estate business directory pages on-site
- Diversify into more types of online marketing including real estate blogging, new social platforms, and PPC with Google Adwords, and other paid online ad placement
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