Are You Missing Out On 30% Of All Potential Buyers?
A new bill proposed by two US Senators would create a new visa program offering residency in exchange for foreign buyers investing at least $500,000 in real estate. This can either be invested all in one residence of can be spread amongst multiple investment properties providing at least $250,000 is spent on a residence.
This will really tackle three issues all at the same time; attracting more foreign investment, moving foreclosure inventory faster and appeasing those seeking more lenient immigration rules. Of course this is all great news for investors and could bring a fresh rush of buyers with plenty of cash, with the government pitching in with a lot of marketing.
Marketing to foreign buyers doesn’t just mean more volume either. In many cases it can also offer bigger spreads. Some agents in hot markets have been reporting receiving full priced offers from overseas buyers on all of their listings. So expanding your marketing to include foreign buyers could not only mean flipping more houses but getting top dollar for them too.
So what can you do to reach and attract more foreign buyers? While many interested buyers will speak English you can also better equip your real estate investing businesses by bringing on more assistants who speak other languages, at least on an as needed basis. Then consider expanding your social media marketing to include platforms like Ecademy and Xing which are more popular with international businesses and real estate professionals. Plus you will also find European real estate related companies much more open to affiliate referral arrangements which you can use for promoting your properties.
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