What Types Of Content Marketing Should You Be Using

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on Oct 11 in BestTransactionFunding
Content marketing is now clearly not only one of the most effective ways of gaining new business but is critical for great SEO and an essential part of every real estate investor’s marketing strategy. So what types of content marketing should be in your arsenal?

Blogging is a way place to start your content marketing. It is very easy and offers many benefits for your real estate investing business. Being extremely versatile blogs can be used to target and appeal to both buyers and sellers making flipping houses a breeze providing you have a great transactional lender on your side. Blogs will boost your SEO, offer the chance to interact with prospects and will keep people coming back. Just remember that there is a big difference in results for those that post at least 5-8 times per week.

Article marketing is also great choice for those in the real estate investing business. It provides high quality back links to your website which can increase your Google rankings as well as capturing and loading your prospecting funnel with buyers and sellers searching for advice online.

No one should be without social media today. However, those working on a limited budget may want to restrict themselves to one or two social networks to begin with until they hve built them out and have a sizable following. Remember that while social media is not supposed to be a hard selling platform your content should still inspire action.

One of the most powerful forms of content marketing that is sadly far too often overlooked is writing your own press releases. You want more visibility and credibility. What better way to achieve this is there than getting in the news. You don’t have to wait to get picked up anymore, you get to write your own news and have it distributed to journalists and media across the country with just a couple clicks.

Then of course, let’s not forget social bookmarking and running email campaigns, both of which can provide new leads. However, while diversity in your marketing is good and you will need a lot of content the most important thing to focus on is quality over quantity for realizing the best results in your real estate investing business.
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