Mother’s Day Marketing for Real Estate Wholesalers
According to the 2013 National Retail Federation’s Mother’s Day spending survey an estimated $20.7 billion will be spent on retail this Mother’s Day. While this figure incorporates consumer spending from jewelry to eating out, is also a huge day for real estate wholesalers.
Real estate makes an incredible gift on Mother’s Day, and will certainly be a present that will not be out down by siblings, quickly forgotten or re-gifted. A new residence might be on the list, but also consider vacation condos and cottages, and perhaps even more powerful; investment properties that can keep on giving to moms year after year in the form of passive income from rental cash flow, while growing in value.
This makes the run up to Mother’s Day one of those key times to make a significant marketing push. So how will you reach them and spread the word?
This is an optimal occasion for increasing visibility with display advertising. This can range from outdoor opportunities to online via PPC advertising, CPM and even new mobile pay-per-call options for generating hot live inbound lead calls.
Strong negotiators can also still find reasonable deals on broadcast too, whether it is radio or cable TV commercials.
Social is extremely powerful for real estate marketing at times like this. However, instead of just pounding the web with posts on your own platforms look into opportunities for marketing through parenting networks and other moms which are respectively 16% and 55% more influential than brands according to new research from comScore.
Of course if you are reading this then you also can’t ignore the advantages of blogging for Mother’s Day real estate leads either, and over the long run the ROI will really build up.
However, while winning new customers and building lists is great, keeping them, building loyalty, reaping repeat business and referrals is another thing altogether. So stay focused on customer service and wowing them. This is a great occasion to send reminders about your business and stay at front of mind with gift cards and even direct gifts.
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"I want thank you for the excellent service I received from Best Transaction Funding.The quick response I received from your company from the beginning of the transaction and to the end was unbelievable. I also want to give a special compliment to you as well. You went to great lengths to keep me informed and gave my title company all the information they needed to complete a successful closing. I cannot express how thankful I am. Such service builds great working relationships. I will definitely recommend Best Transaction Funding to all my fellow investors. Thank You."
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